Senior Marketing Automation Engineer

You will join the X-Channel Automation team, a cross-functional team embedded within Performance Marketing whose mission is to enable the Paid Marketing department to achieve its maximum potential by integrating the newest AI-driven technologies and automation into their processes. As a Senior Marketing Automation Engineer, you own the full problem space: translating a marketer's brief into a scoped technical solution, architecting and building it, and shipping it to production.

What you'll do

• Lead the end-to-end delivery of complex automation and AI projects — from requirement gathering with non-technical stakeholders through design, build, and production release — owning scope and timeline independently
• Act as the primary technical point of contact for Paid Marketing stakeholders, independently translating business problems into clearly scoped technical requirements without a product layer
• Architect and build AI-integrated workflows that reduce manual effort across marketing teams, contributing directly to team KPIs including hours saved and AI adoption rate
• Develop scalable, maintainable solutions in Python and JavaScript/TypeScript, including backend services, automation scripts, and front-end reporting interfaces
• Design and implement integrations with marketing platforms (Google Ads, Meta, TikTok, and others) using RESTful APIs, webhooks, and OAuth2
• Set up and maintain monitoring and alerting systems to ensure operational stability across marketing tools, enabling proactive issue resolution
• Define and drive development standards and best practices within the team, challenging peers' technical output constructively and creating an enabling environment for more junior engineers
• Mentor engineers at earlier career steps, providing technical guidance and feedback

What you'll need

• 4+ years of experience in Software Engineering and the ability to design, implement, and deliver maintainable, high-quality solutions end-to-end with a high degree of autonomy
• Strong full-stack proficiency in Python and JavaScript/TypeScript, including relevant frameworks (e.g. FastAPI, Node.js, React or equivalent)
• Solid experience with cloud platforms (AWS preferred), CI/CD pipelines (e.g. GitHub Actions), and containerisation
• Demonstrated ability to gather requirements independently from non-technical stakeholders, translate them into scoped deliverables, and manage expectations throughout
• A credible communicator who tailors language and framing to both technical and non-technical audiences
• Proactive, autonomous, and solution-oriented: you can work from broadly defined outcomes, define your own scope and timeline, and surface blockers early without needing frequent direction

Nice to have

• Experience with marketing APIs (Google Ads, Meta, TikTok, etc.)
• Working knowledge of SQL and data tooling (e.g. Snowflake, BigQuery)
• Experience mentoring or technically guiding more junior engineers

What they offer

• Competitive compensation package with HelloFresh-subsidized Pension Scheme
• Berlin relocation support and hybrid working model
• Exclusive discounts on HelloFresh box and office meals
• Annual learning & development budget and German language learning budget
• Mental health support, 24/7 gym access, and working-parent-friendly benefits
• Sabbatical leave options and wellbeing platforms like Headspace and Spill