Lead New Social Platforms & Growth Channels

You own the diversification agenda end-to-end for new social platforms and growth channels. You're the in-house expert on TikTok — its algorithm, Spark Ads, TikTok Creative Exchange, and the 2–3 day creative fatigue window that punishes slow teams. You also drive structured pilots on Pinterest and Snap: technical setup, account architecture, creative strategy tailored to each platform, and the incrementality tests that decide whether we scale or shut down.

What you'll do

• Set TikTok as a native-first growth engine. Own account architecture, bidding, audience strategy, and the creative cadence the platform demands. Partner with TikTok directly — joint steering committee, beta access, TTCX program, Managed Services — to unlock funding and capability gaps.
• Define the briefing approach with the Creative Strategist and Influencer team, scale Spark Ads and creator partnerships, and build the iteration cadence the 2–3 day fatigue window requires.
• Run structured launch playbooks for Pinterest and Snap: signal infrastructure (CAPI, pixel, EMQ), account setup, creative strategy fit-for-platform, market selection, and a clean incrementality test (CLS or geo) before we commit a real budget.
• Design and run the conversion lift / geo experiments that determine which channels stay, scale, or sunset. Calibrate MMM with each result.
• Own the data foundation across emerging channels — overlap analysis with Meta, audience cannibalization, true incremental CAC.
• Stay ahead on what's next — Reddit, ChatGPT/Copilot Ads, retail media, emerging short-video platforms. Maintain a prioritized backlog and a clear bar for what earns a pilot slot.

What you'll need

• 5+ years in paid social or performance marketing, with deep hands-on TikTok Ads Manager fluency at a high-spend D2C, subscription, or e-commerce business.
• Working knowledge of Pinterest Ads Manager and Snap Ads Manager — or a credible track record of taking a new platform from zero to scale, fast.
• Strong incrementality and experimentation muscle — you can design a CLS or geo test, defend the methodology, and read the result without spinning it.
• Sharp creative instinct for short-form video and platform-native content.
• Comfortable building from scratch — pixel setup, account architecture, partner relationships, internal stakeholder buy-in.

What they offer

• Modern working space in Berlin-Kreuzberg with flexible working hours and WFH/Work from Abroad/Sabbatical Policy
• Yearly Learning & Development budget with internal trainings and development possibilities
• Home office set up budget and monthly transportation budget via NAVIT
• Discounted fitness offers with Urban Sports Club and John Reed partners, yoga classes
• Childcare and company pension scheme benefit
• Well-being initiatives with Headspace and Spill, social events and team activities