Lead Copywriter, Global Creative Studio

HelloFresh Group is looking for a Lead Copywriter to join our Creative Studio and help drive copy quality across our demand generation engine. You'll work across the full funnel and across every channel that matters (TV, OOH, paid social, display, CRM, YouTube) with a particular focus on mid-funnel, paid social creative that stops thumbs and starts conversations.

What you'll do

• Write sharp, on-brand copy across the full funnel and all major channels (paid social, display, CRM, YouTube, TV, and OOH), with a particular emphasis on mid-funnel paid social creative.
• Bring big-picture strategic thinking to campaign briefs and creative concepts, while staying just as comfortable writing a single subject line or a two-second video hook.
• Consult with local market copywriting teams across sixteen markets, offering guidance, feedback, and creative direction that keeps their work on-brand and high-quality.
• Use AI tools (especially Claude and Gemini) as part of your creative workflow: for ideation, iteration, and developing prompt frameworks and localization pipelines that improve quality and efficiency at scale.
• Advise channel owners and marketing stakeholders on copy strategy, messaging hierarchy, and how to make creative work harder at every touchpoint.
• Help shape, evolve, and maintain tone of voice and messaging guidelines across eight brands.
• Partner with designers, videographers, motion designers, and performance marketers to bring creative ideas to life and optimize them for conversion.

What you'll need

• 8+ years of copywriting or communications experience, ideally spanning both agency and in-house environments.
• A proven track record of high-impact, English-language copy across major digital channels, especially paid social, display, CRM, email, and YouTube.
• A strategic thinker who can see the big picture across brands and markets, but who is equally happy polishing a push notification or reworking a subject line.
• An experienced AI worker, using LLMs as part of a creative process to generate, refine, and localize copy more effectively.
• A natural collaborator who can consult with and advise local teams and channel owners.
• Comfortable working within brand and tone guidelines, and experienced enough to know when to push the boundaries.
• Ability to write across multiple projects, brands, markets, and tones simultaneously.

Nice to have

• Experience with localization and machine translation workflows.
• Agency experience, particularly at a social media-focused or digital agency.
• Experience working for food or tech brands.
• Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch.