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Director UX Design

HHelloFresh
Seniority
Director
Model
In-Office
Sector
Consumer
Salary
Undisclosed
Contract
Full-Time

Lead a consumer experience domain within the Consumer mega alliance, raise the quality bar across it, grow a high-performing team, and build the design-technology and AI-native capability that turns ambitious ideas into beautifully executed, shipped products. This is a build-and-scale role focused on craft, execution, and design leadership — the last 25% that decides whether a consumer experience is merely useful or genuinely loved.

What you'll do

  • Lead, coach, and inspire a multidisciplinary team — UX, UI, content, and localization — across multiple consumer surfaces. Stay hands-on in the work: review designs, jump into critiques, and drive clarity.
  • Solve problems from first principles, not templates. Help your team make hard decisions, focus on outcomes over process, and install just the right amount of structure and rigour to ship great work at speed.
  • Set and uphold an extremely high craft bar — from UX flow to polished UI including layout, typography, motion, micro-interaction, and visual storytelling.
  • Own a consumer experience domain end-to-end, taking accountability for quality and delivery across the customer journey, from problem framing to shipped product across brands and 16 markets.
  • Build design-technology capability by championing and scaling the design system and modern UI foundations. Close the gap between design and engineering through prototyping, design-to-code workflows, and component quality.
  • Treat AI as an active part of how design gets done — accelerating discovery, generating and validating prototypes, and shortening design-to-delivery.
  • Partner deeply with Product and Engineering to align on priorities, make tradeoffs, unblock delivery, and move fast.

What you'll need

  • A track record of leading and growing high-performing design teams in product-first, consumer (B2C) companies — hiring, coaching, and developing designers at all levels.
  • High agency. You thrive in ambiguous, fast-changing environments, push for the right solution rather than the convenient one, and lean in to make things happen without waiting for permission.
  • Demonstrated success driving teams to ship great software at scale, owning execution across a product line and a portfolio of features.
  • Exceptional craft and product taste. Strong visual and interaction sensibility and a high personal bar for detail across hierarchy, motion, and micro-interaction.
  • Fluency at the design–engineering boundary: design systems, component architecture, prototyping in code or advanced tools, and a practical grasp of front-end constraints.
  • AI-native practice. You already use AI across the design workflow — for insight synthesis, rapid prototyping, and design-to-code — and have a point of view on scaling it responsibly with fluency in tools like Figma and Claude.
  • Experience designing and maintaining quality across a multi-brand or multi-market consumer ecosystem, balancing consistency with brand-specific character.

What they offer

  • Shape experiences for 6+ million customers across 8 brands and 16 markets.
  • Leadership that champions experience quality, innovation, and AI-native ways of working from the top of the organization.
  • End-to-end accountability for your domain, with the autonomy to set and raise your bar.
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