Senior Paid Search Marketing Manager

Join GetYourGuide's Performance Marketing team as a Senior Paid Search Marketing Manager. Innovative and effective Performance Marketing is the driving force of our success, taking a data-driven approach to connect customers' intent with the right inventory in our marketplace.

What you'll do

• Conduct comprehensive data analysis to identify trends and patterns and formulate hypotheses around the improvement of our content and coverage structure.
• Understand how to create the perfect ads, keywords, and landing page combination for millions of users around the world.
• Improve content and coverage LLMs based models and explore new and different ways challenge the status quo with data scientist and engineers.
• Design and execute experiments to measure the impact of models fine tunings and business tactics.
• Manage and organise complex projects to orchestrate millions of multimedia assets and find the right combination for the right user.
• Create and deliver sophisticated analysis to senior leadership, providing meaningful and measurable evaluations of performance and experiment results through compelling storytelling.
• Generate regular reports and performance dashboards utilizing platforms such as Databricks or Looker to provide insights and empower data-based decision-making.
• Foster close collaboration with internal and external stakeholders, including tech, data science, and other business units, to optimize current processes and models.

What you'll need

• 3-5 years experience in performance marketing in a highly analytical role, preferably in Paid Search.
• Completed a degree in economics/marketing, statistics, or a similar quantitative discipline.
• Working knowledge of SQL is needed, Python is a plus. You love working with lots of data.
• Passionate analytics practitioner that powers strategies with objective analytics (ability to breakdown complex problems and translate to actionable business insights).
• Fluent in discussing key marketing KPIs (CPA/CAC, CTR, CVR, LTV, etc) as well as ML model evaluation.
• Should be able to digest or develop a new KPI, ask the right questions, and effectively interpret and act on what it's telling you and what it's not telling you.
• You want to work in a fast-paced environment, balance multiple priorities and use your own initiative.
• Clear communicator with excellent command of written and spoken English.

What they offer

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year; hybrid working with three days in-office collaboration and two days optional at-home focus time
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits