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Head of Brand Design

DDoctolib
Seniority
Director
Model
Hybrid
Sector
Healthtech
Salary
Undisclosed
Contract
Full-Time

You will lead the central brand team and build an identity that is sharp, coherent, and enduring for Doctolib across France, Germany, Italy, and beyond. As Doctolib evolves from a booking tool into an AI-first clinical platform and daily health companion, your brand design will set the standard that makes Doctolib a genuine competitive advantage.

What you'll do

  • Translate the strategic brand foundation into a coherent brand design strategy and language for both Pro and Patient audiences across markets
  • Define and steward Doctolib's visual identity system, including logo, colour, typography, motion, illustration, and photography, as well as the brand architecture that works across Pro, Patient, and market variants
  • Own the brand principles that make Doctolib's brand executable at scale: clear enough for local creative teams and agencies to work independently, strong enough that the result is unmistakably Doctolib
  • Define the brand's aesthetic direction within the design system: token values, component character, and motion principles that carry brand intent into every product surface
  • Ensure the product experience and the brand identity evolve together, making Doctolib's interface a recognisable brand asset
  • Set the quality standard and review cadence that keeps the brand coherent across all touchpoints

What you'll need

  • 10+ years in brand design, with a portfolio that demonstrates both strategic depth and visual excellence
  • Experience leading brand identity work for a consumer or B2B2C product company, not just campaigns or marketing
  • Proven ability to build and evolve brand systems that work at scale across markets and channels
  • Deep understanding of how brand identity translates into digital product design
  • Fluent in English

Nice to have

  • Experience working in or alongside regulated or high-trust industries such as healthcare or finance
  • Proficiency in French or German

What they offer

  • Competitive vacation and parental leave benefits
  • Comprehensive health insurance and mental health services
  • Flexible workplace policy with hybrid setup
  • DoctoGrowth employee value sharing plan
  • Relocation support and work-from-abroad flexibility
  • Additional support for caregivers and workers with disabilities
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ABOUT DOCTOLIB

Healthtech · Series C+ stage

2,800+ employees

45 more open roles at Doctolib

This role is English-speaking — no German required.

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