Head of Brand Design
Doctolib
Seniority
Director
Model
Hybrid
Sector
Salary
Undisclosed
Contract
Full-Time
You will lead the central brand team and build an identity that is sharp, coherent, and enduring for Doctolib across France, Germany, Italy, and beyond. As Doctolib evolves from a booking tool into an AI-first clinical platform and daily health companion, your brand design will set the standard that makes Doctolib a genuine competitive advantage.
What you'll do
- Translate the strategic brand foundation into a coherent brand design strategy and language for both Pro and Patient audiences across markets
- Define and steward Doctolib's visual identity system, including logo, colour, typography, motion, illustration, and photography, as well as the brand architecture that works across Pro, Patient, and market variants
- Own the brand principles that make Doctolib's brand executable at scale: clear enough for local creative teams and agencies to work independently, strong enough that the result is unmistakably Doctolib
- Define the brand's aesthetic direction within the design system: token values, component character, and motion principles that carry brand intent into every product surface
- Ensure the product experience and the brand identity evolve together, making Doctolib's interface a recognisable brand asset
- Set the quality standard and review cadence that keeps the brand coherent across all touchpoints
What you'll need
- 10+ years in brand design, with a portfolio that demonstrates both strategic depth and visual excellence
- Experience leading brand identity work for a consumer or B2B2C product company, not just campaigns or marketing
- Proven ability to build and evolve brand systems that work at scale across markets and channels
- Deep understanding of how brand identity translates into digital product design
- Fluent in English
Nice to have
- Experience working in or alongside regulated or high-trust industries such as healthcare or finance
- Proficiency in French or German
What they offer
- Competitive vacation and parental leave benefits
- Comprehensive health insurance and mental health services
- Flexible workplace policy with hybrid setup
- DoctoGrowth employee value sharing plan
- Relocation support and work-from-abroad flexibility
- Additional support for caregivers and workers with disabilities

