City Lead
BEAT81
Seniority
Senior
Model
Hybrid
Sector
Salary
Undisclosed
Contract
Full-Time
The City Lead is the general manager of Berlin, with complete ownership of everything in the city: members, coaches, team, and the city's commercial success. You run Berlin end to end and treat it as if it were your own company.
What you'll do
- Build a thriving coach community: attract, develop and retain the best coaches in the market, working through your Fitness Managers.
- Lead your team (Studio Managers, Fitness Managers and Front of House), hire for hospitality and mindset first, and develop people into leaders who own their studios.
- Own the member experience: set hospitality standards, build community, and create studios people rave about.
- Drive Berlin's growth and profitability, knowing your city inside out and acting on what's changing.
- Set focus and priorities, letting your team execute; go deep on topics only when announced and time-boxed.
- Bring marketing, product, tech and finance to bear for your city with clear asks, and share what works with other cities.
What you'll need
- 6+ years leading multi-site, people-heavy operations in hospitality, fitness, retail or similar, including commercial ownership.
- Led people, built teams and owned outcomes, not just run a function.
- People-first leader with high standards: warm with your team and coaches, direct in feedback, uncompromising on hospitality.
- Comfortable with numbers: understand your city's performance and turn insight into action.
- Know Berlin: the neighbourhoods, communities, ideally the fitness and coaching scene.
- Fluent in German and English.
- You work out and know what a great coach and great class feel like.
What they offer
- Unlimited BEAT81 workouts for you and one other person, plus John Reed Berlin Bötzow membership
- Professional development budget for courses, workshops, and certifications
- Flexible working hours and BahnCard 50 or 100
- 12% massage discount at New:Soul, free drinks and fresh fruit
- Summer and winter parties, monthly meet-ups and team workouts
- Private company pension plan and FutureBens sustainability dashboard access

