SVP Marketing

About the role

Lead one of Europe's largest and most commercially ambitious marketing organizations. As Senior Vice President Marketing, you own the strategy, operating standard, and commercial impact of a 150-person team across markets, a €200M+ annual budget, and a direct line to the Group CEO. The mandate is to build the European benchmark marketing function for the category, pairing brand authority with relentless performance discipline.

What you'll do

• Lead and scale an international marketing organization of ~150 FTE across multiple markets and senior leadership layers
• Own and optimize a yearly marketing budget of €200M+ with direct accountability for growth, marketing efficiency, customer acquisition economics, and measurable business impact
• Drive an integrated marketing strategy across brand and performance marketing, balancing long-term brand equity with commercial activation and revenue growth
• Build a high-performance organization focused on accountability, operational excellence, talent development, and execution quality
• Establish AI, automation, experimentation, and data as core enablers of marketing effectiveness and scalable decision-making
• Partner closely with Product, Tech, Finance, and Sales leadership and report directly to the Group CEO

What you'll need

• Proven experience leading large-scale international marketing organizations with significant budget responsibility (€200M+)
• Strong track record of delivering measurable commercial outcomes in high-growth, performance-oriented environments
• Deep expertise across both brand and performance marketing, with the ability to connect strategic positioning with acquisition efficiency and revenue impact
• Highly analytical and commercially driven mindset with strong understanding of modern marketing technology, data infrastructure, AI-enabled workflows, and experimentation frameworks
• Experienced leader of senior management teams with strong operational rigor and execution focus
• Excellent stakeholder management and communication skills at executive level
• Business-fluent English, written and spoken