SVP Marketing

Lead one of Europe's largest and most commercially ambitious marketing organizations. As Senior Vice President Marketing, you own the strategy, operating standard, and commercial impact of a 150-person team across markets, a €200M+ annual budget, and a direct line to the Group CEO. The mandate is to build the European benchmark marketing function for the category, pairing brand authority with relentless performance discipline.

What you'll do

• Lead and scale an international marketing organization of ~150 FTE across multiple markets and senior leadership layers
• Own and optimize a yearly marketing budget of €200M+ with direct accountability for growth, marketing efficiency, customer acquisition economics, and measurable business impact
• Drive an integrated marketing strategy across brand and performance marketing, balancing long-term brand equity with commercial activation and revenue growth
• Build a high-performance organization focused on accountability, operational excellence, talent development, and execution quality
• Establish AI, automation, experimentation, and data as core enablers of marketing effectiveness and scalable decision-making
• Partner closely with Product, Tech, Finance, and Sales leadership and report directly to the Group CEO

What you'll need

• Proven experience leading large-scale international marketing organizations with significant budget responsibility (€200M+)
• Strong track record of delivering measurable commercial outcomes in high-growth, performance-oriented environments
• Deep expertise across both brand and performance marketing, with the ability to connect strategic positioning with acquisition efficiency and revenue impact
• Highly analytical and commercially driven mindset with strong understanding of modern marketing technology, data infrastructure, AI-enabled workflows, and experimentation frameworks
• Experienced leader of senior management teams with strong operational rigor and execution focus
• Excellent stakeholder management and communication skills at executive level
• Business-fluent English, written and spoken