Brand Lead

About the role

We are looking for a Brand Marketing Lead to define, develop, and scale Zenjob's brand across B2C (talents/students) and B2B (employers). The role is responsible for establishing Zenjob as the most reliable and high-quality provider of student staffing solutions and the go-to platform for hassle-free, predictable income among students in Germany.

What you'll do

• Develop and own Zenjob's end-to-end brand strategy across B2C and B2B
• Define a clear, differentiated brand positioning that unifies both sides of the marketplace under one core narrative
• Define and govern a clear, distinctive brand language for students (B2C) and employers (B2B)
• Lead the translation of brand strategy into high-quality, insight-driven creative concepts
• Develop high-impact brand initiatives under constrained budgets
• Lead the brand-driven relaunch and continuous optimization of the Zenjob website
• Define and continuously refine B2C and B2B segmentations
• Develop and execute brand awareness campaigns, primarily across digital and social channels

What you'll need

• Proven experience in brand strategy and development, ideally in digital, marketplace, or tech-driven environments
• Strong ability to build positioning, messaging frameworks, and brand systems across B2C and/or B2B
• Experience translating brand strategy into high-performing creative concepts and campaigns
• Strong understanding of SEO fundamentals and content strategy
• Deep understanding of full-funnel marketing and brand-performance interplay
• Experience working with cross-functional teams (product, performance, CRM, sales)
• Strong understanding of brand measurement and tracking methodologies
• Fluency in English and German

What they offer

• 28 days of paid vacation (increased by 1 day for every 2 calendar years, up to 30 days)
• Hybrid working model - work remotely up to 2 days/week
• Annual training budget of EUR 750 and mentoring opportunities
• 30 EUR Urban Sports Club grant and small sports room in office
• EUR 40 monthly credit for NAVIT sustainable mobility tool
• Quarterly team events, winter and summer parties