Brand Lead

About the role

Zenjob is looking for a Brand Marketing Lead to define, develop, and scale Zenjob's brand across B2C (talents/students) and B2B (employers). The role is responsible for establishing Zenjob as the most reliable and high-quality provider of student staffing solutions and the go-to platform for hassle-free, predictable income among students in Germany. Reporting to the Head of Marketing, this role combines brand strategy, creative excellence, and cross-functional leadership to ensure a consistent and distinctive brand experience across all touchpoints.

What you'll do

• Develop and own Zenjob's end-to-end brand strategy across B2C and B2B, including clear positioning, messaging frameworks, and core value propositions.
• Define and govern brand language for both students and employers, acting as the final quality gate for tone, messaging, and consistency.
• Lead the translation of brand strategy into high-quality, insight-driven creative concepts; work closely with the Social Media Manager on platform-native campaign ideas.
• Develop high-impact brand initiatives under constrained budgets and identify smart, non-obvious growth and awareness opportunities.
• Assess and evolve Zenjob's visual identity and maintain a comprehensive style guide (design system, tone of voice, visual language).
• Lead the brand-driven relaunch and continuous optimization of the Zenjob website, collaborating with SEO stakeholders on content structure and geo-relevant pages.
• Develop and execute brand awareness campaigns across digital and social channels to drive mental availability and brand recall.
• Define and track key brand KPIs (awareness, consideration, perception, organic sign-ups, CLV impact) and translate performance into clear business impact narratives.

What you'll need

• Proven experience in brand strategy and development, ideally in digital, marketplace, or tech-driven environments.
• Strong ability to build positioning, messaging frameworks, and brand systems across B2C and/or B2B.
• Experience translating brand strategy into high-performing creative concepts and campaigns.
• Strong understanding of SEO fundamentals, content strategy, and full-funnel marketing.
• Experience working with cross-functional teams (product, performance, CRM, sales).
• Strong understanding of brand measurement and tracking methodologies.
• Fluency in English and German.
• Entrepreneurial mindset, comfortable operating in ambiguity and transformation phases.

What they offer

• 28 days paid vacation, increasing to 30 days, plus educational leave and childcare days.
• Hybrid model: remote up to 2 days/week (1 day during first 6 months).
• Annual training budget of EUR 750 and mentoring opportunities.
• EUR 30/month Urban Sports Club grant and in-office sports room.
• EUR 40/month NAVIT credit for public transport and bike sharing.
• Quarterly team events, winter and summer parties.