Senior Performance Marketing Manager

About the role

Senior Performance Marketing Manager playing a key role in scaling Yepoda's global performance engine across paid channels. This hands-on role sits at the heart of growth, driving efficient customer acquisition across prospecting, conversion and retargeting, with real ownership ideal for someone who enjoys both execution and strategic thinking.

What you'll do

• Own the day to day management and optimisation of performance marketing channels including paid social (Meta, TikTok), paid search (Google Search, Shopping, PMax), affiliate and emerging platforms
• Execute and continuously optimise campaigns to drive efficient customer acquisition and improve CAC, ROAS and blended MER
• Manage budgets, pacing and bidding strategies across channels and markets
• Run structured testing across creatives, audiences, formats and landing pages to improve performance
• Work closely with CRM, Brand and Analytics teams to align acquisition with lifecycle and LTV
• Translate performance data into actionable insights to improve channel performance and inform broader growth decisions
• Own performance reporting infrastructure across channels and markets, ensuring clear visibility for senior leadership
• Mentor and elevate junior team members through structured feedback and knowledge sharing

What you'll need

• 6+ years experience in performance marketing within a high growth DTC, ecommerce or consumer business or agency
• Strong hands on experience across paid social and paid search platforms, especially Meta Ads Manager and Google Ads (Search, Shopping, PMax)
• Experience with TikTok Ads Manager
• Solid understanding of GA4 for conversion tracking and channel reporting
• Advanced proficiency in Google Sheets or Excel (pivot tables, cohort analysis, modelling)
• Solid understanding of CAC, LTV, ROAS, blended MER and ability to allocate budgets across channels
• Strong stakeholder management skills and analytical mindset with testing and attribution experience
• Strong ownership mentality, proactive and able to operate independently

Nice to have

• Pinterest Ads experience
• Familiarity with MTA and attribution tools such as Northbeam, Triple Whale or Rockerbox
• Fluent in English; native fluency in a key European market language (e.g. German, French, Italian)

What they offer

• Hybrid working (3 times per week in office in Berlin's Prenzlauer Berg)
• Dog-friendly office with free drinks and snacks
• Employee discounts on Yepoda products
• Urban Sports membership package
• Professional growth and advancement opportunities