Strategic Marketing Manager

Talon.One is hiring a Strategic Marketing Manager to turn thought leadership into the assets and playbooks that GTM teams use to win in key ecosystems. You are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing, translating points-of-view into messaging and positioning while equipping GTM teams to carry that message to market.

What you'll do

• Translate overarching market narratives into assets & activations for use across GTM
• Tailor campaign messaging to ecosystems, partners, verticals, and personas
• Develop strategy and high-impact content for educational series and flagship events like NRF, ShopTalk, and INCENTIVIZE
• Build enablement materials and playbooks to help sales, customer success, and account management teams activate narratives
• Collaborate across product marketing, brand, partnerships, and demand generation teams to nail campaign messaging

What you'll need

• Proven B2B marketing experience across content strategy, content marketing, or product marketing roles
• Background working within large enterprise marketing environments, preferably in martech, commerce tech, or retail tech
• Track record of building standout messaging and orchestrating successful campaigns tied to major industry events
• Exceptional storytelling abilities with a knack for turning complex technical ideas into clear, usable slide decks and written content
• Strong project management skills and comfort working horizontally across multiple stakeholders
• High-energy, collaborative mindset with the hustle required to thrive in a fast-paced environment

What they offer

• €1,000 annual learning budget and free German language courses
• 30 days of annual leave, plus extra paid days for birthday and moving day
• Home office setup budget and monthly home office allowance
• Mental health support with nilo.health and discounted Urban Sports Club membership
• 20% company subsidy on pension contributions
• Subsidised BVG public transport ticket and dog-friendly Berlin office