Head/Director of Brand & Advocacy

About the role

Talon.One is looking for a Head/Director of Brand & Advocacy to lead our newly consolidated Brand, Content, and Design functions with customer marketing embedded within to connect as a storytelling engine. This is a high-impact "player-coach" role for a leader who excels at the intersection of creative storytelling and operational scale, with customer-centric content distribution and brand strategy at the core.

What you'll do

• Define and govern brand standards across a growing international footprint, including navigating evolving team structures and centralisation decisions
• Own the strategic roadmap for all distribution-led content. Build and scale Talon.One's system for GEO/SEO-optimised assets, gated practitioner guides, and multi-channel distribution that drives measurable growth and net new customer acquisition
• Future-proof our content. Lead our AI content strategy, working alongside the content team to ensure LLMs, AI-powered search (GEO), and content distribution advance Talon.One's citable authority in the space
• Develop content frameworks that educate new buyer personas emerging from evolving business relationships, adapting messaging across different commercial relationships and markets
• Lead the Design and Copy teams to ensure a distinctive, premium brand identity across every touchpoint
• Build a world-class advocacy programme. Identify and activate Customer Champions for case studies, speaking engagements, and community-led growth
• Serve as the bridge between Product Marketing and Demand Gen, ensuring our best product and customer stories are integrated into growth channels

What you'll need

• Experience in a large enterprise launching, repositioning, or scaling a new business unit or product line
• 7–10+ years of B2B Marketing experience, with a proven track record of managing and developing multidisciplinary creative and technical teams
• Experience building content engines that move beyond "output" to "outcome." You understand how content fuels the pipeline
• Deep understanding of SEO/GEO, content attribution, and how the "modern tech stack" (AI, CMS, CRM) supports brand distribution
• Direct experience scaling customer reference or advocacy programs in an Enterprise SaaS environment
• Proven track record leveraging a brand's community as a content and distribution lever
• Strong creative instincts: you care about design, storytelling, and how content shows up across different formats and platforms

Nice to have

• Experience in Commerce Tech, Fintech, or complex Enterprise SaaS

What they offer

• €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses
• 30 days of annual leave, plus extra paid days for your birthday and moving day
• Home office setup budget and monthly home office allowance
• Work from abroad for up to 90 days worldwide
• Mental health support with nilo.health and discounted Urban Sports Club membership
• 20% company pension contribution subsidy, subsidised BVG public transport, and dog-friendly office