Digital Analytics Specialist

About the role

You'll join the Digital Analytics team at SumUp, working closely with product, marketing, and analytics stakeholders across the company. The team plays a central role in enabling data-driven decision-making, with a strong focus on tracking, experimentation, and analytics infrastructure.

What you'll do

• Implement and maintain tracking using tools like Google Tag Manager, ensuring data quality and reliability
• Support teams across the company by troubleshooting tracking issues and advising on best practices
• Analyze data (e.g. GA4, BigQuery, Snowflake) to validate implementations and investigate inconsistencies
• Contribute to improving our analytics infrastructure, including tagging architecture and data models
• Play a key role in advancing experimentation at SumUp, supporting A/B testing initiatives and helping define best practices
• Drive standardisation and governance in tracking and experimentation across teams
• Create documentation, templates, and guidelines to scale knowledge and improve self-service
• Engage with stakeholders across Product, Marketing, and Data to align on priorities and solutions

What you'll need

• Strong experience with Google Analytics 4 (web and/or app) and Google Tag Manager
• Solid understanding of tracking implementation, including server-side tagging
• Experience working with SQL and basic data transformation (e.g. ETL processes)
• Hands-on experience with A/B testing and a good understanding of the experimentation lifecycle
• A product analytics mindset, with the ability to connect data to business impact
• Experience working with cross-functional stakeholders and supporting non-technical teams
• Strong problem-solving skills and the ability to balance reactive support with proactive improvements
• Good understanding of privacy-first tracking (e.g. GDPR considerations)

Nice to have

• Experience with dbt or modern data tooling
• Exposure to marketing analytics or campaign tracking
• Experience helping scale experimentation practices or communities

What they offer

• Annual L&D budget of €2,000 for conferences and further education
• VSOP program: own a stake in SumUp's future success
• Corporate pension scheme with up to 20% matching contributions
• 30 Days Sabbatical after 3 years of employment
• Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches
• Referral Bonus