Online Marketing Manager

About the role

Own and continuously improve paid acquisition performance across multiple markets, ensuring budget is deployed effectively against clear business outcomes. This role exists because we're scaling fast: more markets, more channels, more complexity — and we need someone who can own the operational rhythm that keeps everything running well, while helping us build the repeatable processes that make expansion sustainable.

What you'll do

• Own and continuously improve paid acquisition performance across multiple markets, ensuring budget is deployed effectively against clear business outcomes.
• Translate business priorities into channel strategies and actionable plans, balancing short-term performance with long-term growth.
• Partner closely with Sales and Revenue Operations to improve lead quality, qualification, and feedback loops—turning insights into concrete optimizations.
• Strengthen measurement and attribution by aligning platform signals with internal performance data, identifying gaps, and driving fixes with relevant stakeholders.
• Lead a structured experimentation program (audiences, messaging, targeting, formats, landing experiences), from hypothesis to learning to rollout.
• Coordinate cross-functional delivery with internal teams and external partners—briefing, prioritising, and ensuring on-time, high-quality execution.
• Create clear documentation and reporting that supports decision-making and scales best practices across markets and teams.

What you'll need

• Hands-on performance marketing experience, with a track record of improving efficiency and scaling growth in a fast-moving environment.
• Proven ability to execute and optimise campaigns end-to-end, from planning and launch through ongoing optimisation and performance reporting.
• Solid analytical skills and a measurement mindset: you can reconcile different data sources, spot inconsistencies, and make sound decisions with imperfect information.
• Experience collaborating with commercial and operational teams to improve lead quality and ensure marketing outcomes translate into business impact.
• Comfortable working with agency and/or partner ecosystems—setting clear expectations, reviewing performance, and driving accountability.
• Experience operating across multiple markets and adapting performance approaches to local context, constraints, and opportunities.

Nice to have

• Exposure to additional acquisition channels beyond core platforms, and curiosity to test new opportunities pragmatically.
• Familiarity with modern experimentation and creative testing workflows, including briefing and iterating with creative teams.
• Comfort using automation/AI and lightweight tooling to streamline reporting, documentation, and insight generation.

What they offer

• Virtual Stock Option programme to own a stake in SumUp's future success
• Dedicated annual L&D budget of €2,000 for individual development
• Corporate pension scheme with up to 20% matching of contributions
• 28 days paid leave plus public holidays and special leave days
• Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches
• 1-month sabbatical after 3 years of service; Referral Bonus programme