Werkstudent:in Marketing & GTM Operations

About the role

You'll join SPREAD's GTM team as the operational backbone of marketing execution. You own event logistics, keep the sales enablement library current and ship-ready, and run AI-assisted research for account-based marketing.

What you'll do

• Plan and execute logistics end-to-end for SPREAD events, including conferences, satellite dinners, bootcamps, and the Industrial AI Summit, covering invitations, target-list coordination with Sales, materials, on-site support, and post-event follow-up tracking.
• Own the event asset checklist in collaboration with Design, ensuring booth materials, dinner collateral, and demo stations are ready and on-brand ahead of every event.
• Maintain and version the sales enablement library (decks, one-pagers, case studies, battle cards) so the field always has current, findable materials without having to ask.
• Take raw inputs such as call notes, win stories, and product updates, and produce first-draft collateral using AI toolchain, shipping review-ready assets to the senior team on a defined cadence.
• Run AI-assisted account research for executive outreach, producing briefings, competitive snippets, and event target lists using structured prompts and internal toolchain.
• Manage light content operations: schedule posts, format LinkedIn carousels, and track engagement metrics so the team acts on signal rather than instinct.

What you'll need

• Currently enrolled in a Bachelor's or Master's program in business, communications, engineering, or a related field; available at least 16 hours per week from September 2026.
• Demonstrably AI-native: you already use LLM tools such as Claude, Cursor, or equivalent to produce real work.
• Comfortable picking up new tools without hand-holding, including Salesforce, CMS platforms, design handoff tools, and Markdown.
• Organized and deadline-driven by default; events work means "closed loops by Thursday", not open threads waiting on input.
• Fluent in English; German at a professional working level for DACH events and customer-facing materials.

Nice to have

• Prior exposure to B2B SaaS, enterprise sales, or event execution contexts, including student-level roles.
• Hands-on experience with Salesforce, HubSpot, or a comparable CRM as an active user.
• Interest in automotive, industrial, or engineering sectors, with genuine curiosity about how complex products are built.
• Familiarity with Canva, Figma handoffs, or slide master management.

What they offer

• A front-row seat in an AI-native GTM org working with OEM relationships at BMW, Mercedes-Benz, and Volkswagen.
• Real ownership of live workstreams across events, enablement, and ABM research.
• Full AI toolchain access with an explicit mandate to use it.
• Deutschlandticket mobility budget and Urban Sports Club partnership.
• Lunch provided three times per week at the Berlin office.