Senior CRM Manager

About the role

Own complex CRM projects to support new product launches and ensure CRM-readiness from a technical and commercial perspective. Be on top of CRM trends and leverage data to better understand customer segments and their lifecycle, ultimately increasing LTV and retention.

What you'll do

• Own complex CRM projects to support new product launches and ensure CRM-readiness from a technical and commercial perspective
• Leverage data to better understand our customer segments and their lifecycle, ultimately increasing LTV and retention
• Act as the key CRM stakeholder in product streams, collaborating closely with Product, Engineering, and Marketing to translate product features into CRM measures
• Deliver a seamless lifecycle experience by managing impactful campaigns across multiple channels including email, push, SMS etc.
• Continuously identify friction points in the customer experience and develop CRM-based solutions to enhance product engagement

What you'll need

• Exceptional CRM knowledge with profound technical and commercial understanding; ideally with experience in implementing and scaling multi-product strategies
• Proven track record in managing cross-functional projects with a focus on long-term strategy and high-quality execution
• Deep-knowledge of the customer-lifecycle with first-hand experience in developing customer-focused and scalable activation-, engagement-, retention-, and loyalty strategies
• Strong track record in following an innovative 'test-and-learn'-culture to continuously adjust the CRM approach for an ongoing improvement of results
• Fluent in German and English

What they offer

• Work from centrally located offices in Munich with opportunity to work from abroad
• Latest hardware and tools
• Individual Education Budget and in-house knowledge sharing sessions
• Attractive compensation package and company pension scheme
• Monthly 50% contribution for Deutschland Jobticket
• Flexible and discounted sports activities with Urban Sports Club