Senior Content & Brand Strategist

About the role

As Senior Content & Brand Strategist at Pliant, you own how we tell our story and how that story drives our pipeline. You combine strategic thinking with hands-on execution across content, brand, SEO, and website. You understand that in B2B fintech, great content isn't just visibility, it's revenue.

What you'll do

• Define and execute Pliant's content strategy across the full funnel, from awareness to conversion
• Create high-impact content for web, thought leadership, sales enablement, campaigns, product marketing, and PR
• Shape Pliant's positioning, messaging, and narrative in close collaboration with Product, Sales, and Leadership
• Own getpliant.com as a content asset: lead messaging, copy, and page structure across the full site
• Build scalable SEO and AI search (GEO) workflows to grow visibility, engagement, and inbound pipeline
• Manage freelancers, agencies, and localization processes across multiple markets
• Track and optimize based on organic growth, engagement, SQLs, and conversion metrics

What you'll need

• 6+ years of experience, with at least 3 in B2B SaaS, fintech, or growth-focused content and brand marketing
• Strong expertise in content strategy, SEO/GEO, brand positioning, thought leadership, and demand generation
• Proven track record of building scalable content programs with measurable business impact
• Excellent storytelling and editorial skills for complex B2B products and markets
• Experience collaborating cross-functionally with Product, Sales, Growth, and Leadership teams
• Hands-on experience building AI-supported content workflows
• Native-level English writing skills; German is a strong plus

What they offer

• High-impact role with real ownership in shaping Pliant's market presence
• Choice of preferred OS, Windows or Mac
• Flat hierarchy and direct access to leadership
• Flexibility and option to work remotely
• Monthly mobility benefit, Wellhub membership, company card with monthly allowance