Principal Product Designer

About the role

We're looking for a Principal Product Designer who operates at the intersection of deep craft and strategic thinking. You will shape not only what we build, but why we build it. Working closely with Product, Engineering, and leadership, you'll help define AI-native experiences that are thoughtful, ambitious, and exceptionally well-crafted.

What you'll do

• Define and maintain design systems, patterns, and components that work consistently across product surfaces
• Frame problem and opportunity spaces clearly, turning ambiguous inputs into actionable design directions
• Design end-to-end user flows, from high-level architecture through to detailed interaction and visual design
• Prototype and validate ideas quickly, using AI-assisted workflows to accelerate exploration and iteration
• Review and critique design work across the team, providing specific and constructive feedback
• Collaborate with product managers and engineers throughout the build cycle to ensure design intent is preserved in delivery
• Conduct and synthesise design reviews, usability observations, and feedback loops to inform ongoing work
• Contribute to and uphold craft standards across the team, including interaction details, edge cases, and visual consistency

What you'll need

• At least 8+ years of experience working as a product designer or similar role
• Ability to design end-to-end product experiences, from flow and structure through to detailed visual and interaction design
• Strong systems thinking, ability to design components, patterns, and guidelines that scale across a product
• Ability to frame and communicate design decisions clearly in written and verbal form, including to non-design audiences
• Fluency with AI-assisted design and prototyping workflows as part of day-to-day practice
• Experience working in fast-moving product teams with short iteration cycles
• Comfortable working with ambiguity and defining the brief as part of the work, not just responding to one
• Collaborative working style with product, engineering, and research counterparts

Nice to have

• Familiarity with the specific product domain or industry
• Experience running or contributing to user research and usability testing
• Working knowledge of front-end constraints and implementation considerations
• Experience contributing to or owning a design system at team or organisation scale

What they offer

• Flexible hours and wellness perks
• 28 paid leave days, well-being days, compassionate leave, and paternal leave
• Performance-based bonuses
• Mentorship, coaching, and internal mobility opportunities
• Work with 100,000+ small and medium-sized businesses globally