Founding Product Marketer

About the role

Own positioning, messaging, and narrative across every product moment, working closely with Growth, Product, Sales, and CX to translate what Peec does into stories that resonate with customers and move the category forward. You'll be the connective tissue between what we build and how it lands, making sure every launch, pitch, and piece of messaging earns attention and drives action.

What you'll do

• Own and evolve positioning and messaging across Peec AI's full ICP, ensuring every audience hears a narrative that is sharp, specific, and credible
• Get deep into the product and stay exceptionally close to customers, turning that proximity into insight that sharpens everything we say
• Lead go-to-market strategy for every T0-T2 product launch, from flagship moments to the ongoing drumbeat of releases
• Show up on camera when it matters, whether that is a product walkthrough, a launch video, a webinar, or customer-facing content
• Find unexpected ways to deliver our message, treating every surface as a chance to earn attention
• Run a formal voice-of-customer program, translating win/loss, churn, and buyer research into insight that sharpens positioning and informs the roadmap
• Build and maintain competitive intelligence in a category that moves weekly
• Define and own ICP and segmentation, partnering with Sales and Growth on how we talk about who we serve

What you'll need

• You write with a point of view and hold your opinions loosely
• You are unreasonably curious, about the product, the category, and especially the customer
• You are comfortable on camera and on stage
• 5+ years in B2B SaaS product marketing, including at least one stint where you shipped positioning in a category that was still forming
• Based in Berlin or New York, or willing to relocate, and excited to be in the office five days a week

Nice to have

• Background in an adjacent category: SEO tooling, analytics, developer tools, MarTech, or brand monitoring
• Public writing track record: posts, essays, conference talks, podcast appearances
• Personal on-camera or public-speaking track record
• Deep interest in AI and how it is reshaping how people find, evaluate, and trust information

What they offer

• Competitive salary + equity
• Comprehensive benefits package
• Collaborative, high-energy in-office work environment
• Opportunity to make a significant impact and define a new market category