Product Marketing Manager

Lead the creation and optimisation of one of our global cross-functional GTM Pods strategy—small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts.

What you'll do

• Become an expert and centralize understanding of our buying audience (customers & personas)
• Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
• Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
• Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
• Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
• Partner with Product to define the product strategy and roadmap based on market and sales insights
• Lead the creation and maintenance of competitive enablement for Sales and Product teams
• Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion

What you'll need

• 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment
• A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content
• Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis
• You are an analytical, data-driven and customer-obsessed decision-maker

What they offer

• Flexible working hours
• 30 days holiday paid leave
• Payhawk company card
• Health insurance and fitness membership
• Monthly travel allowance
• Exchange program to other offices (London, Paris, Amsterdam, Barcelona, Munich, Sofia)