Marketing Lead German Speaking

About the role

Marketing Lead role at the intersection of GTM/Revenue, Product, and Branding/Design. You ensure that what we build is clearly differentiated, commercially compelling, and consistently communicated across the funnel. This is a hands-on role with measurable commercial outcomes.

What you'll do

• Translate complex product features into compelling stories for our target audience.
• Own the Nelly website end-to-end and make it a lead-generating asset
• Maintain consistency across website, landing pages, sales materials, and launches
• Develop content that educates, builds trust, and moves prospects toward Sales
• Produce content that will feed into paid channels (e.g. Meta Campaigns)
• Plan and execute B2B marketing campaigns around product launches, seasonal moments, and key sales initiatives.
• Own the end-to-end narrative: from positioning brief to live campaign
• Define rollout strategies and launch sequencing

What you'll need

• Business-fluent German and English required
• Min of 3 years in (Product) Marketing, Growth, or commercial roles
• Proven 0 → 1 channel building
• Proven 1 → scale optimisation
• Close collaboration with Product and Sales
• Strong positioning and narrative development skills
• Ability to translate product complexity into commercial value
• Clear and persuasive written communication in German

What they offer

• BVG ticket or Swapfiets membership
• Urban Sports membership
• 500€ L&D Budget
• Flexible hours and hybrid setup in Berlin
• Up to 4 weeks of workation
• Dog-friendly office with drinks and snacks