Senior Marketing Data Analyst - Marketing Mix Modelling

As a Senior Marketing Data Analyst - Marketing Mix Modelling focusing on our Acquisition segment, you will enable our Marketing team to make data-driven decisions. You will monitor, measure and analyze the effectiveness of your marketing teams' initiatives, as well as help drive the strategy of your stakeholder teams.

What you'll do

• Act as the Analytics focal point on Marketing Mix Model (in collaboration with Data Science & Analytics Engineering); own the Acquisition Marketing Test & Learn work stream end-to-end, from experiments design to analysis and share-out.
• Lead Acquisition Measurement: own the Acquisition Marketing Measurement domain roadmap and prioritisation with stakeholders from both Business and Technical backgrounds.
• Act as a Partner to Marketing Stakeholders: be the internal go-to-person for the acquisition Marketing teams for measurement strategy and data related questions.
• Collaborate with Senior Leadership: advising on Measurement techniques, evaluating and presenting results on a strategic level.
• Build scalable, reliable, and self-serve resources: design and maintain Analytics dashboards that allow Marketing Teams to monitor channel and campaigns performance.
• Enrich knowledge base and drive data literacy: proactively contribute to the company knowledge base and enable knowledge sharing with stakeholders and team members.

What you'll need

• 5+ years of experience within the Marketing or Product Analytics field, ideally with a focus on Acquisition Strategies and Effectiveness Measurement.
• Solid experience contributing to Marketing Mix Modeling and driving Experiments Design, Implementation and Analysis.
• Strong expertise in statistical methods used in the analysis of experimental and observational data in the context of Marketing and/or Acquisition strategy.
• Highly experienced with SQL and Python/R for data cleaning, data modeling, and data analysis.
• Strong data storytelling and visualisation skills for presentations and analytics dashboard building (e.g. Tableau, Looker, Metabase, Superset).
• Excellent communication skills when translating complex analysis to non-technical audiences.

Nice to have

• Previous experience in high growth startups managing Marketing Acquisition, Brand Marketing measurement, or Conversion Rate Optimization.
• Previous experience in Fintech environment.

What they offer

• Competitive personal development budget and work from home budget.
• Discounts to fitness & wellness memberships, language apps and public transportation.
• Premium N26 bank account subscription and subscriptions for friends and family members.
• Additional day of annual leave for each year of service.
• Relocation package with visa support.