Senior Marketing Data Analyst

About the role

As a Senior Data Analyst focusing on the Acquisition segment, you will enable the Marketing team to make data-driven decisions. You will monitor, measure and analyse the effectiveness of marketing initiatives, and help drive the strategy of stakeholder teams while establishing a data-mindset and fostering a culture of continuous learning and improvement.

What you'll do

• Lead Acquisition Measurement: own the Acquisition Marketing Measurement domain roadmap and prioritisation with stakeholders from both Business and Technical backgrounds.
• Act as a Partner to Marketing Stakeholders: be the internal go-to-person for acquisition Marketing teams for measurement strategy and data related questions.
• Collaborate with Senior Leadership: advising on Measurement techniques, evaluating and presenting results on a strategic level, helping to steer business decisions that drive overall company success.
• Drive Marketing Science initiatives: act as the Analytics focal point on Marketing Mix Model; increase adoption of Customer Lifetime Value by Marketing Acquisition channels; own the Acquisition Marketing Test & Learn workstream end-to-end.
• Build scalable, reliable, and self-serve resources: design and maintain Analytics dashboards that allow Marketing Teams to monitor channel and campaigns performance.
• Enrich knowledge base and drive data literacy: proactively contribute to the company knowledge base and enable knowledge sharing with stakeholders and team members.

What you'll need

• 5+ years of experience within the Marketing or Product Analytics field, ideally with a focus on Acquisition Strategies and Effectiveness Measurement.
• Proven success in partnering with both Technical and Business stakeholders to drive improvements on analytics maturity and data-driven decisions.
• Solid experience contributing to Marketing Mix Modeling and driving Experiments Design, Implementation and Analysis.
• Strong expertise on statistical methods used in the analysis of experimental and observational data in the context of Marketing and Acquisition strategy.
• Highly experienced with SQL and Python/R for data cleaning, data modeling, and data analysis.
• Strong data storytelling and visualisation skills for presentations, reports, and analytics dashboard building.
• Excellent communication skills when translating complex analysis to non-technical audiences.
• Highly knowledgeable on Marketing topics like audience segmentation, targeting, and marketing data enrichment.

Nice to have

• Previous experience in high growth startups managing Marketing Acquisition, Brand Marketing measurement, Strategy, or Conversion Rate Optimization.
• Previous experience in Fintech environment.

What they offer

• Competitive personal development budget and work from home budget.
• Discounts to fitness & wellness memberships, language apps and public transportation.
• Premium N26 bank account subscription for you and friends/family members.
• Additional day of annual leave for each year of service.
• High degree of autonomy and access to cutting edge technologies.
• Relocation package with visa support.