Senior Product Marketing Manager

About the role

Our Marketing team is seeking a (Senior) Product Marketing Manager (f/m/d). This role is critical for shaping the story we tell about Moss, how we position our products to prospective customers, and the narratives sales teams use. You will be responsible for driving top of funnel growth through demand generation and brand awareness campaigns, as well as defining positioning and messaging for new and existing Moss products.

What you'll do

• Design and launch top of funnel campaign strategies that drive lead generation
• Develop market-ready positioning and messaging for new and existing products
• Partner with Product, Commercial and Subject Matter Experts to translate technology into finance-ready messaging that resonates with our ICP
• Be deeply customer obsessed. Listen to calls, study patterns, and turn raw customer conversations into applicable insights that shape how we talk about Moss
• Lead product launches and go-to-market initiatives, working closely with Product, Marketing and Commercial teams to reach goals
• Create high-quality PMM assets: landing pages, briefs, internal narratives, videos
• Develop high-impact enablement that sales actually use: pitch decks, demos, battlecards, talk track

What you'll need

• Proven track record in B2B SaaS and possess marketing experience, with experience developing and launching campaigns
• Creative — track record of shaping how to market products to drive lead generation, exploring new ways to engage prospects and iterating on campaigns
• Customer-obsessed — ability to develop a deep understanding of customers and translate insight into actionable messaging that resonates with each persona and market
• Data-driven — able to set clear success criteria to assess performance and present insights to various stakeholders
• Strong communicator — craft and adapt compelling messaging for your audience and channel, with strong writing skills
• Growth Mindset — proactive, adaptable, embraces experimentation, and continuously iterates to support growth

Nice to have

• Product Marketing experience preferred, but not a necessity — alignment with the skills and attributes is more important

What they offer

• Top-of-market compensation package, including equity
• 20 days "work from abroad"
• 600 EUR/GBP Learning and Development Budget
• Weekly breakfasts and Friday demos in vibrant offices