Senior Brand Strategist

About the role

MOIA is looking for a Senior Brand Strategist to step into a critical role during a maternity cover and own the strategic brand agenda. You'll work at the heart of the Brand team—a cross-functional group of nine—shaping how MOIA positions itself, defining narratives, and ensuring strategic coherence across everything the company puts into the world.

What you'll do

• Own and evolve brand strategy and positioning—sharpening strategic narrative and ensuring MOIA stands for something clear and compelling in a rapidly changing mobility landscape
• Develop and maintain brand architecture and messaging framework—providing the strategic backbone that guides how MOIA shows up consistently across all channels, markets and audiences
• Embed brand thinking across the organisation—translating strategy into something people can connect with, act on and feel proud of
• Coordinate brand agency relationship—acting as the strategic point of contact, ensuring briefs are strong and outputs are held to the highest standard
• Define and drive the global brand expansion roadmap—mapping out what it takes for MOIA to grow beyond its current market and build brand equity at an international level
• Own and evolve brand measurement strategy—defining how to track brand health and translating data into strategic decisions
• Lead brand strategy workshops and alignment sessions—bringing together leadership, brand, product and comms stakeholders to build shared understanding
• Translate brand strategy into clear creative briefs—ensuring creative teams and agency partners have the strategic grounding they need

What you'll need

• 6–10 years of experience in brand strategy, brand management or a strategic brand consultancy role—with a portfolio of work that shows real strategic impact
• Deep understanding of brand positioning, architecture, narrative development and brand-led growth
• Experience working on or with brands with international or global scope
• Strong ability to develop and articulate long-term brand visions and strategies that influence how an entire organisation thinks about its brand
• Confident and credible in stakeholder and leadership settings—able to present strategic recommendations to C-suite audiences with conviction
• Hands-on experience working with AI tools in a brand or strategy context
• Strong analytical and conceptual thinking—able to synthesise complex inputs into clear brand direction
• Excellent written and verbal communication in English; German is a plus but not required

What they offer

• Competitive salary including bonus
• Hybrid work setup with flexibility to work from home or offices
• Flexible working hours and arrangements for parenting, care work or volunteering
• Budget and monthly expense allowance for home office setup
• Remote work possibility from outside Germany for up to 6 weeks per year from over 35 countries
• Public transport ticket