CRM & Automation Manager

About the role

You run the daily heartbeat of user communication while constantly making it smarter. You take full ownership of weekly campaigns and ad-hoc promotions, using that hands-on execution as the foundation to scale personalization and upgrade targeting logic. You run weekly campaigns and use Braze, data, and AI to make them highly personalized.

What you'll do

• Own the end-to-end execution of ad-hoc communication, including weekly newsletters and seasonal promotions across Email, Push, and In-App.
• Act as a power user for Braze, leveraging Liquid logic and maximizing the potential of new channels like Braze Content Cards.
• Implement AI-driven workflows to automate and scale user personalization, moving from manual segment-building to automated, individual relevance.
• Design and run systematic A/B and multivariate tests to optimize user engagement and drive CLV.
• Manage the technical maintenance and monitoring of transactional systems to ensure critical user communication is reliable and optimized.

What you'll need

• 4+ years of experience in CRM and Marketing Automation, ideally in a fast-paced, app-based B2C environment.
• Working knowledge of SQL for data extraction and segmentation.
• Solid understanding of HTML/CSS and Liquid logic.
• Proven interest in AI tools and ability to integrate them into marketing workflows to increase personalization efficiency.
• Data-driven mindset with passion for testing, analysis, and optimization based on clear KPIs.
• Fluent in English (German is a strong plus).

What they offer

• Monthly MILES credits or Deutschlandticket for mobility.
• Subsidized Urban Sports Club membership.
• Access to 1,500+ providers for discounts.
• Hybrid work flexibility between Berlin office and home.
• Attractive pension plan.
• Personal development through knowledge sharing and training opportunities.