ATL Marketing Manager

About the role

As ATL Marketing Manager, you'll take the lead in shaping and executing Koro's above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. You'll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition.

What you'll do

• Plan, execute, and optimize campaigns across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency.
• Develop media plans balancing scale, quality, and cost efficiency.
• Manage budgets strategically, ensuring cost-effective media investment and maximum ROI.
• Lead negotiations with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements.
• Evaluate and refine media performance using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement.
• Monitor media market developments, including key players, pricing trends, and competitive opportunities, to identify optimization potential.
• Coordinate with agencies to ensure delivery against KPIs, transparency, and continuous improvement.
• Explore innovative channels and formats to extend reach and improve campaign outcomes.

What you'll need

• 3-5+ years experience in media buying or media management, focused on performance-driven ATL campaigns.
• Proven track record in TV and OOH media buying, including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP).
• Strong expertise in offline media (TV, OOH, Radio); experience with programmatic or digital channels is a plus.
• Excellent negotiation skills and experience managing commercial agreements with media partners.
• Analytical and data-driven, comfortable working with reports, analytics tools, and performance dashboards.
• Highly organized, proactive, and hands-on; capable of driving projects from strategy to execution and independently developing media initiatives.
• Fluent in English; German is a plus.
• Based in Berlin or willing to relocate.

What they offer

• Extensive onboarding to prepare you for your various and challenging tasks.
• Flexible working hours and home office options to ensure a good work-life balance.
• Modern office in Berlin Schöneberg with BVG (public transport) ticket covered.
• Fitness cooperations with Urban Sports Club or FitX.
• Modern MacBook and well-equipped office kitchen with fresh fruit, KoRo snacks, coffee and tea.
• 20% discount in KoRo online store and regular team events.