Content Marketing Manager Intro

About the role

As Senior Content Marketing Manager, you own the content engine that makes Kertos impossible to ignore: from strategy to distribution, from SEO to co-marketing, from sales enablement to thought leadership. You work at the intersection of marketing, product, and GTM — translating Kertos' positioning into content that reaches the right buyer at the right moment, and converts. This role has a direct line to pipeline, and you'll be expected to draw it.

What you'll do

• Own the content marketing strategy end-to-end: define priorities, align with GTM and product positioning, and drive consistent execution across all channels
• Build and scale Kertos' content programme across formats — articles, videos, native content, guest posts, newsletters — without trading quality for volume
• Optimise all content assets for maximum visibility: strong SEO foundations today, GEO and AI-driven discovery readiness tomorrow
• Own media partner relationships: set the topic calendar, manage placements, and hold partners accountable to results
• Ensure narrative consistency across social, PR, product marketing, and events — one positioning, one voice, zero drift
• Support Sales with targeted content across the full customer journey — from top-of-funnel awareness to late-stage proof points
• Leverage automation and AI tooling to scale output intelligently — without adding headcount or losing quality

What you'll need

• 5–7 years in B2B content marketing, with at least 2 years in a SaaS or tech environment where content was tied to commercial outcomes
• Proven track record of building and scaling a content programme — not just executing on someone else's brief
• Deep content SEO expertise and a clear view on where GEO and AI-driven content discovery are heading
• Exceptional writer and storyteller in both German (C2) and English (B2/C1) — equally confident drafting a punchy LinkedIn post and a long-form thought leadership piece
• Strong strategic instincts: you connect content to pipeline logic and can articulate that clearly to senior stakeholders
• Analytically driven — you use data to evaluate performance, cut what isn't working, and double down on what is
• Cross-functional operator — you've worked closely with Product, Sales, and GTM teams and know how to align without losing editorial independence

Nice to have

• Experience in compliance, legal tech, or a similarly technical and regulated domain
• Familiarity with HubSpot, Webflow, or comparable marketing stacks

What they offer

• Virtual Share Incentive Plan (VSIP) to participate in company success
• Annual personal development budget of €1,500
• Mental health support via nilo
• Hybrid working across Munich headquarters and Berlin office
• Wellpass membership subsidy for sports and exercise
• Bicycle leasing via JobRad partnership