Trade Marketing Lead

About the role

As we continue to scale, we are now looking for a Trade Marketing Lead to take ownership of HOLY's trade marketing function. Leading the Trade Marketing and Retail Campaign setup, you will build the structures, processes and standards that enable HOLY to execute at scale and continuously improve retail performance, starting across DACH.

What you'll do

• Define and evolve HOLY's trade marketing strategy starting with DACH and translate company priorities into a clear team roadmap. Lead and develop our best-in-class Trade Marketing and Retail Campaigns team, coaching for ownership, accountability and execution excellence
• Ensure best-in-class execution of retail activations across all key customers, from displays and assortments to retailer-specific initiatives. Set clear standards and continuously raise the bar for in-store execution quality
• Drive team performance against key retail KPIs such as rotation, display ROI and distribution impact. Translate performance insights into clear priorities and actions that improve commercial outcomes
• Build and implement scalable structures, processes and playbooks that enable efficient planning and execution across the team. Develop trade marketing into a high-performing function that can scale across markets
• Act as the central interface between Sales, Field Sales, Marketing and Operations, aligning stakeholders and enabling the team to execute effectively across all retail initiatives

What you'll need

• 4+ years of experience in Trade Marketing, Retail Marketing, or commercial project management within FMCG or a fast-paced consumer brand. Experience in leading and developing teams
• You deeply understand LEH retail mechanics, promotions and POS systems, and know how in-store activations translate into rotation and sell-out performance
• You are highly organized and experienced in managing complex cross-functional projects involving Sales, Marketing, Field Sales and Operations
• You think in terms of rotation, distribution and ROI, and are comfortable using data to evaluate and improve retail activations
• You enjoy building structures and processes in a fast-scaling environment while staying close to execution and operational detail
• You communicate clearly, challenge ideas constructively and thrive in a high-performance, cross-functional team
• Fluent in German and English, comfortable working with tools such as Canva, Notion and Slack

What they offer

• Competitive compensation including company shares
• Central office in Berlin Prenzlauer Berg with flexible working hours
• 28 vacation days and 30 work-from-abroad days
• €1,500 learning budget and Urban Sports Club membership
• Public transport subsidy and biannual 360° feedback tied to compensation