Sr. Creative Strategist

About the role

As Sr. Creative Strategist, you are sitting at the center of our growth on paid social - bridging the gap between data-driven insights and creative execution. You propose authentic ideas and enable others to share theirs, which you transform into production-ready creative concepts with local relevance.

What you'll do

• Gather and distribute actionable findings from performance data and proprietary research to fuel the creative pipeline
• Facilitate creative strategy sessions with market teams and provide continuous feedback on creative performance data
• Analyze the competitor ad ecosystem to identify differentiation potential while proactively scanning platforms like TikTok and Reels for emerging trends
• Transform raw ideas and hypotheses into full-funnel, high-converting creative concepts across all awareness stages
• Write compelling direct-response scripts and headlines to drive immediate action
• Develop briefings with clarity to guide content creation stakeholders across video, editing, design, and copywriting
• Support the prioritization of the production pipeline and provide feedback for content creation stakeholders
• Debrief top-performing assets to derive new hypotheses and scale winning formulas

What you'll need

• 3+ years in a creative strategy position, plus prior work experience in a creative function (ideally in copywriting)
• Deep understanding of psychological triggers, direct-response copywriting & storytelling skills
• Able to interpret and leverage paid social performance data and research/post purchase survey to guide new creative decisions
• Very organized, proficient in managing multi-stakeholder/cross-functional initiatives, fluent in Notion as project management tool
• Effective and clear collaboration & communication with stakeholders across different teams and seniorities, fluent in German
• Thorough understanding of paid social platform dynamics (algorithm, KPI's, etc.)
• Fluent in English; German is a big plus

Nice to have

• Your brain lives in Notion

What they offer

• Competitive compensation, including company shares
• 28 vacation days, 30 work-from-abroad days
• €1,500 learning budget
• Urban Sports Club membership, public transport subsidy
• Flexible working hours, central office in Berlin Prenzlauerberg
• Bi-annual 360° feedback tied to your compensation