Social Media & Community Lead

About the role

Social Media & Community Lead to define global social strategy and orchestrate execution across markets — turning Social Media + Community into a true emotional touchpoint where brand love is created. You'll lead the DACH Community Team with a strong dotted-line to international Community Managers, report directly to the CMO, and manage additional Social Media team members as the company grows.

What you'll do

• Own and evolve the global content & campaign calendar across markets, ensuring tight alignment with Brand, Campaigns and Performance.
• Orchestrate cross-functional content ecosystem (Campaign Content, Community Content, etc.).
• Build clarity and structure: define processes, roles, rituals, and tooling so execution is fast without chaos.
• Co-create global social & community strategy with leadership team and translate it into executable plans by geography.
• Translate community signals (comments, DMs, groups) and performance metrics into insights & concrete actions.
• Spot trends early and turn them into relevant, fast, community-first content in the HOLY tone.
• Ensure strong creative strategy and storytelling across formats (TikTok, Reels, Stories, statics).
• Create and own clear briefings for planned and reactive formats in collaboration with video/design/copy and market teams.

What you'll need

• Proven People Leader who can lead, coach, and raise the bar.
• Strong communicator who brings clarity, alignment, and momentum across stakeholders.
• System thinker & system builder who loves turning complexity into scalable operating models.
• Ability to orchestrate across multiple functions and markets and build trust with local teams.
• Deep understanding of social media strategy, community building, and platform culture.
• Strong creative judgment and ability to explain why content worked beyond just KPIs.
• Comfortable with data and translating performance into learnings and improved creative.
• Thriving in fast-paced environments while staying structured when things move quickly.

What they offer

• Competitive compensation including company shares.
• Huge impact and explosive career growth in a profitable, fast-growing company.
• Central office in Berlin Prenzlauerberg with flexible working hours and 30 work-from-abroad days.
• 28 vacation days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy.
• Biannual 360° feedback tied to compensation.