Senior CRM Manager

Senior CRM Manager who is HOLY's technical and conceptual owner of all CRM automation. You're equal parts builder and strategist: someone who gets their hands dirty in Klaviyo and Chatarmin every day, while thinking three steps ahead about what our automation setup should look like six months from now.

What you'll do

• Own all automation flows - operationally and strategically: You build, maintain, and evolve our email and WhatsApp flows and transactional campaigns across the entire customer lifecycle - from concept to execution.
• Develop and own our CRM segmentation logic and personalization approach. You translate behavioral signals and lifecycle data into targeted communication that increases conversion, retention, and LTV — driven by data, not gut feeling alone.
• Design, set up, and analyze A/B tests across flows and transactional campaigns independently. You translate results into concrete, documented optimizations — and implement them.
• Monitor automation KPIs, proactively spot issues and opportunities, and communicate findings clearly without waiting to be asked.
• Work closely with Shop, Data/BI, Ops, and Creative as a reliable, technically strong CRM partner.

What you'll need

• Deep, practical knowledge of Klaviyo (or comparable ESP), including building complex automations from scratch, advanced segmentation, and WhatsApp CRM (preferably Chatarmin).
• Ownership mindset: You get things done, set your own agenda, execute without being pushed, and take full accountability for the quality and results of your work.
• Ability to think in customer segments, lifecycle stages, and behavioral signals and translate that thinking into targeted, meaningful communication.
• Comfortable pulling and interpreting performance data, running structured A/B tests, and deriving clear, evidence-based actions.
• Conceptually strong with brand sensibility and a genuine feel for HOLY's tone, brand, and community.
• Business fluent in English is a must, German is a plus.

What they offer

• Competitive compensation including company shares
• Central office in Berlin Prenzlauer Berg with flexible working hours and 30 work-from-abroad days
• 28 vacation days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy
• Biannual 360° feedback tied to your compensation