Marketing Analyst

About the role

As a Marketing Analyst at HOLY, you'll be the analytical backbone of our marketing and growth teams. Your mission: Turn data into decisions by delivering accurate forecasts, actionable insights, and performance analysis that fuel HOLY's commercial engine.

What you'll do

• Own weekly revenue forecasts and maintain our driver-based forecasting model to keep expectations aligned with reality.
• Track marketing spend and budget pacing, ensuring optimal allocation across channels and campaigns.
• Deliver rapid-response analysis for marketing teams, including campaign debriefs, performance deep dives, and channel troubleshooting.
• Build and maintain dashboards that empower teams to make faster, smarter decisions.
• Design and execute incrementality tests to measure true marketing effectiveness across channels.
• Build and maintain short-term demand forecasts that factor in promotional impact and offering changes.
• Prepare weekly and monthly performance meetings with clear, compelling analysis that supports management decisions.
• Collaborate closely with Marketing, CRM, Finance, E-Commerce, and Operations teams.

What you'll need

• 2–4 years of hands-on experience in analytics, BI, or data science (ideally in e-commerce, D2C, or consumer goods).
• Proficiency in SQL and advanced spreadsheet modeling (Google Sheets or Excel).
• Experience in BI tools like Metabase, Looker, or Tableau.
• Proven ability to build forecasting models, run incrementality testing, and turn performance data into actionable insights.
• Strong 80/20 mindset to balance depth and pace, delivering fast and reliable analysis.
• Fluency in English and ability to translate complex insights into crisp, compelling stories.
• Proactive ownership mindset with ability to spot issues, flag them early, and drive recommendations through to action.

Nice to have

• Experience with Python or R.

What they offer

• Competitive salary and meaningful equity.
• 28 vacation days, 30 work-from-abroad days, flexible working hours.
• €1,500 learning budget, Urban Sports Club membership, public transport subsidy.
• Central office in Berlin Prenzlauerberg with modern setup.
• Biannual 360° feedback tied to compensation.
• Flat hierarchies, fast-paced startup culture with opportunity for real impact.