Senior SEO Manager

About the role

As search behavior evolves across Google, AI Overviews, ChatGPT, Perplexity, Reddit, and other discovery surfaces, you'll strengthen the technical SEO foundation across high-impact surfaces such as recipe pages, collections, and editorial content, as well as new AI/GEO discovery formats. You'll diagnose complex SEO issues, translate them into scalable product and engineering requirements, partner closely with developers and product managers, and measure the impact of technical and programmatic SEO improvements across international markets.

What you'll do

• Own the technical SEO strategy across HelloFresh Group websites, focused on crawlability, indexation, site architecture, structured data, internal linking, and international SEO.
• Lead technical audits and turn findings into prioritized roadmaps.
• Partner with Product and Engineering teams to define SEO requirements for templates, migrations, content systems, automation, and sitewide technical changes.
• Control international SEO workstreams including hreflang, canonicals, URL structure, duplicate content, and multilingual/multi-market visibility.
• Build scalable SEO QA processes for launches, including pre-launch validation, post-launch monitoring, crawl checks, and structured data checks.
• Drive programmatic SEO and automation initiatives, including XML sitemaps, internal linking logic, page creation workflows, and publishing guardrails.
• Use SEO, analytics, crawl, ranking, and internal data to diagnose issues, identify opportunities, and measure impact.

What you'll need

• 5-7+ years of SEO experience, with strong hands-on technical SEO ownership for large-scale websites and experience on international or multi-market websites with complex language, country, domain, or subdirectory structures.
• Deep knowledge of crawlability, indexation, canonicals, hreflang, redirects, structured data, XML sitemaps, internal linking, JavaScript rendering, Core Web Vitals, and site architecture.
• Ability to work with Product and Engineering teams, write clear SEO requirements, influence prioritization, and validate implementation.
• Advanced analytical skills using tools like Google Search Console, Screaming Frog, Ahrefs, STAT, GA4, BigQuery, Looker, or similar platforms.
• Comfortable reading HTML, CSS, JavaScript, structured data, and server responses; Python, SQL, JavaScript, or Google Apps Script proficiency is a plus.
• Strong communication skills to explain technical SEO issues clearly to non-SEO stakeholders, outstanding organizational skills, and comfort operating across multiple brands, markets, and teams.

What they offer

• Competitive compensation package with HelloFresh-subsidized Pension Scheme and Berlin relocation support.
• Exclusive discounts on HelloFresh boxes and office meals.
• Annual learning and development budget, German language learning budget, and access to HelloFresh Academy.
• Mental health support, transportation perks, 24/7 gym access, and wellbeing platforms like Headspace and Spill.
• Working-parent-friendly benefits and sabbatical leave options.
• Diverse global community of 90+ nationalities.