Senior Marketing Manager, Virality

About the role

As a Senior Marketing Manager, Virality, you'll join the global Referrals team — one of HelloFresh Group's key growth engines. Your mission: build customer journeys and referral experiences that people actually want to share. This role sits at the intersection of CRM, product marketing, growth and performance marketing.

What you'll do

• Develop and execute referral communication strategies across CRM and product touchpoints that encourage customers to invite friends and drive new customer growth.
• Orchestrate customer journeys across multiple touchpoints to ensure seamless messaging, consistent UX, and cohesive end-to-end referral experiences.
• Partner closely with Product teams to improve referral UX/UI and launch new referral features and experiences.
• Work with local market teams to deliver culturally relevant campaigns while maintaining a scalable global strategy and consistent brand experience.
• Own and optimize referral performance across channels with a strong focus on conversion and customer behavior.
• Run experiments to continuously improve customer journeys and campaign effectiveness.
• Help shape the future strategy of HelloFresh's global referral and virality programs.
• Find smarter, faster, and more scalable ways of working — including automation and AI opportunities.

What you'll need

• 4+ years of experience in CRM, lifecycle marketing, product marketing, growth marketing, referrals/virality, or similar areas–ideally in tech, e-commerce, subscription, or marketplace businesses.
• Degree in marketing, business, statistics, or a STEM-related field.
• Strong analytical and commercial mindset with experience working with performance data, customer journeys, experimentation, and conversion-focused marketing.
• Strong communication and stakeholder management skills, with the ability to influence and collaborate across Product, CRM, Analytics, Creative, and local market teams.
• Ownership-driven attitude with strong prioritization skills, adaptability, resilience, and the ability to thrive in fast-paced, evolving, and sometimes ambiguous environments.
• Excellent technical skills including strong Excel/spreadsheet-based modeling capabilities.

What they offer

• Competitive compensation package with HelloFresh-subsidized Pension Scheme and Berlin relocation support.
• Hybrid working model with exclusive discounts on HelloFresh boxes and office meals.
• Annual learning and development budget, German language learning budget, and access to HelloFresh Academy.
• Mental health support, transportation perks, 24/7 gym access, and working-parent-friendly benefits.