Senior Director of Product, Engagement

About the role

You will lead the Engagement tribe, which focuses on deepening customers' relationships with HelloFresh brands across three connected domains: the daily Discovery and Cooking Experience, Loyalty, and Referral programs. You will own the vision and multi-year strategy across these domains while setting a new standard for how the company builds AI-enabled products and how teams operate.

What you'll do

• Own the product vision, strategy, and roadmap across the tribe's full surface area: the daily discovery and cooking experience, loyalty, referrals, and other viral mechanics that drive organic growth.
• Lead, coach, and grow a team of ~4 Directors and Associate Directors and their respective squads (including Principal PMs), meeting each where they are and raising the standard of product thinking, experimentation, and execution across the tribe.
• Manage a hybrid operating environment: you will guide traditional squads delivering core product value, while simultaneously directing a specialized "startup" squad mandated to break existing processes, pioneer AI-enabled workflows, and act as a rapid-iteration incubator.
• Set the prioritization framework that balances the milestones moving the business near-term against the bets that pay off over a longer horizon.
• Own the tribe's key results across a diverse funnel: daily active users and habit formation (top-of-funnel discovery), increased LTV and retention (loyalty), and direct conversions (referral-driven acquisition).
• Partner with the tribe's engineering and design leadership as a true peer, jointly owning what gets built and how the teams deliver.
• Act as the strategic sparring partner for senior and C-level leadership, communicating direction, defending tradeoffs, and owning the results.
• Set the tone on how the tribe works: fast, iterative, experiment-first.

What you'll need

• A track record of building B2C products at scale and the teams that build them — you've managed and developed product managers.
• Experience leading a scaled organization of product managers and the cross-functional teams around them.
• Customer-obsessed product taste and judgment: you start from customer behavior rather than leading with technology alone, forming a clear point of view and making confident calls without waiting for perfect data.
• A bias toward iterative delivery, quick decisions, and short timelines.
• Executive presence: you're comfortable presenting to C-level stakeholders, holding your own with tough senior leadership, defending strategic tradeoffs, and operating at that level of visibility.
• Fluency in modern AI capabilities: you know how to leverage AI to accelerate your team's workflow, and you can identify high-leverage opportunities to integrate AI into the customer experience.

Nice to have

• Experience in food, or in another category people feel a genuine personal connection to.
• Experience with loyalty, rewards, referrals, or engagement programs.
• Experience working with marketing and CRM counterparts as close collaborators.

What they offer

• 75% off weekly HelloFresh/Chefs Plate meal kits plus 50% off weekly Factor meal boxes.
• Health and dental coverage from day one, Health Spending Account, unlimited Headspace access, and 25% off GoodLife fitness memberships.
• Generous vacation and PTO offerings.
• Parental leave top-up program.
• Dedicated L&D initiatives and career support.