Senior German Creative Copywriter

About the role

You'll own the voice of Grover across brand campaigns, performance marketing, CRM, and product surfaces. You'll report directly to the Head of Design and partner closely on the strategic direction of copy at Grover: tone of voice, messaging frameworks, and how copy supports both brand and growth goals. You'll also lead our AI copy stack, building and maintaining the prompts, style guides, and workflows in Gemini, Claude, Lokalise, and Contentful that let other teams self-serve high-quality copy.

What you'll do

• Grover's voice in German and English across brand, performance, CRM, and product surfaces - starting with Germany and scaling to all four markets
• Strategic direction of copy at Grover (with the Head of Design): tone of voice, messaging frameworks, and how copy supports brand and growth goals
• Brand and campaign copy - from big-idea concepts and taglines to headlines, scripts, and long-form storytelling
• Performance and growth copy for paid social, display, search, and landing pages - with a clear understanding of how words drive conversion
• CRM and lifecycle copy across email, push, and in-app messaging
• Product copy support on web, app, and checkout surfaces, partnering with Product, Design, and Engineering through Contentful
• Grover's AI copy stack: prompts, brand-voice style guides, and workflows in Gemini, Claude, Lokalise, and Contentful so other teams can self-serve high-quality copy at scale

What you'll need

• 5+ years of experience as a copywriter in a fast-paced environment (agency, scale-up, or in-house brand team)
• Native German and native or bilingual English - you write effortlessly in both languages, with equal command of craft, cultural nuance, and tone
• Local market insight beyond language fluency - cultural references, idioms, and regional sensitivities across DE/AT
• A portfolio that shows range and craft: brand and campaign work, performance copy that converts, and lifecycle copy that builds relationships
• Demonstrated experience using AI tools (Gemini, Claude, or equivalent) as part of your daily craft - from ideation and first drafts to localization and QA
• Proven ability to build, maintain, and improve prompt libraries and brand-voice style guides that other people (and tools) can actually use
• Hands-on experience with Lokalise and Contentful (or similar localization and CMS platforms)
• Strong strategic thinking and excellent communication and stakeholder skills

What they offer

• BVG monthly discount to drive you everywhere in Berlin
• Mental health support with Nilohealth
• Physical health support with Urban Sports Club
• Annual learning budget of 750€
• 15 remote business days to work abroad
• Exclusive Grover Tech discount for you & your loved ones