Paid Search Lead (Ad Asset Intelligence & Automation)

About the role

GetYourGuide is looking for an outstanding Lead, Paid Search – Ad Asset Intelligence & Automation to join the Berlin HQ Performance Marketing team. You will own the roadmap for Paid Search content strategy and creative automation advancements, driving creative asset superiority at scale while balancing LLM-powered automation with quality control and localized messaging effectiveness.

What you'll do

• Own and define the roadmap for the Paid Search content strategy and creative automation advancements for creative asset superiority at scale, balancing LLM-powered automation velocity with quality control, brand safety, and localized messaging effectiveness by owning the experimentation framework for ad creatives
• Set the strategic direction for ad creative excellence by identifying emerging trends in the ad creation space and translating them into GetYourGuide-specific opportunities and own the alignment with platform partners to anticipate ad format evolution and shape the RSA strategy
• Act as strategic stakeholder between the Performance team, Product and Data Science to advance the ads creative capabilities
• Conduct comprehensive analysis to identify trends, patterns, and inflection points in ad creative performance, RSA effectiveness, and platform dynamics
• Create scalable processes for asset library management, creative quality control, and brand safety governance in highly automated ad creation environments

What you'll need

• 5-7 years of experience in performance marketing, with solid expertise in Paid Search and proven ability to manage strategic initiatives at scale
• Deep understanding of Google Ads creative systems, including RSA architecture, automatically created ads, ad customizers, dynamic creative optimization, and API integrations for ad creation
• Demonstrated track record of owning a domain or strategic roadmap and delivering measurable outcomes through cross-functional leadership
• Experience orchestrating cross-functional initiatives involving internal and external stakeholders
• Expertise in defining experimentation frameworks and innovation governance
• Understanding of LLM-based creative generation and AI readiness in the context of Paid Search optimization
• Fluent in discussing key marketing KPIs and creative performance metrics
• Excellent command of written and spoken English

Nice to have

• Degree in economics, marketing, statistics, computer science, or similar quantitative discipline
• SQL skills

What they offer

• Annual personal growth budget and mentorship programs
• Work from anywhere in the world for 30 days per year
• Hybrid working with three days in-office collaboration and two optional at-home focus days
• Monthly transportation and fitness budget
• Discounts on GetYourGuide activities for you, friends, and family
• Health and wellness benefits