Marketing Manager

About the role

We're looking for a proactive and organized Marketing Manager (m/f/d) to lead the execution of our marketing strategy in the German market. You'll be responsible for turning business goals into customer-facing initiatives, coordinating with cross-functional teams, and ensuring our campaigns land effectively—both online and offline. You'll report directly to the Marketing Lead and play a central role in planning, executing, and optimizing marketing activities that move the needle.

What you'll do

• Lead hub expansion marketing: Fully own the planning and execution of 360° launch campaigns for new locations, coordinating cross-functional teams to ensure successful market entries and strong local impact;
• Lead local execution: Coordinate assets and rollouts across CRM, app, offline, and performance to ensure a consistent, high-quality brand experience;
• Boost visibility & local impact: Identify brand visibility opportunities and lead on-the-ground initiatives in key cities to grow awareness and reach;
• Collaborate and optimize: Work cross-functionally to bring campaigns to life, support market expansions, and continuously improve based on data and KPIs.

What you'll need

• 3+ years of experience in marketing roles, ideally in consumer goods, retail, or digital services;
• Native-level German and fluent English;
• Experience in planning and executing 360° campaigns, including offline marketing;
• Entrepreneurial mindset & ownership — you take initiative, work independently, and drive projects forward proactively;
• Hands-on, pragmatic approach — you're a doer who turns plans into execution and solves problems quickly;
• Strong collaboration & project management skills — you communicate effectively across teams and keep timelines, stakeholders, and priorities on track.

Nice to have

• Experience in food, grocery, lifestyle, or e-commerce;
• Familiarity with tools like Jira, Braze, and Looker.