Senior Creator Marketing Manager

About the role

You will be the creative mastermind behind creator and UGC strategies across the DACH region and international markets, running campaigns from start to finish across Instagram, TikTok, YouTube, and beyond.

What you'll do

• Run creator and UGC campaigns from start to finish, driving content across multiple channels such as Instagram, TikTok, and YouTube.
• Shape overall creator marketing strategy, focusing primarily on building brand awareness and driving user engagement.
• Develop creative campaign concepts and forecast budgets, confidently pitching ideas to internal and external stakeholders.
• Work directly with major beauty brands and suppliers to execute co-branded creator initiatives.
• Research, evaluate, and negotiate with new creators from nano to macro, looking well beyond a fixed agency roster.
• Act as the central point of contact for creator marketing, collaborating closely with Social Ad, PR, Retail Media, and Country Management teams.
• Manage creator guest lists and attend events or store openings to network offline and capture authentic testimonials.

What you'll need

• 3-5 years of experience in creator and influencer marketing, ideally gained in a fast-paced e-commerce or agency environment.
• Confident communicator with strong negotiation skills and ability to present strategies and defend budgets to senior management.
• Stay on top of major social media platforms and keep a close eye on emerging Gen Z and Millennial content trends.
• Use data to inform decisions, leveraging influencer analytics tools and understanding of key marketing and e-commerce KPIs.
• Highly proactive with strong project management and organizational skills to develop creative concepts and bring them to life.
• Work fluently in both German and English; additional language skills such as French or Polish are a plus.

What they offer

• Permanent contract with BVG or Deutschland ticket coverage.
• 29 vacation days plus additional days off on 24th and 31st December, flexible working hours, up to three days WFH per week.
• flaconi Academy with internal and external training opportunities.
• Mental health counseling support for you and close relatives.
• Company pension scheme subsidy of 20% and emergency daycare for children.
• Employee discounts, fitness benefits, team events, and dogs welcome in office.