Brand Activation Manager

About the role

We are looking for an experienced (Senior) Brand Activation Manager to join our team and shape and execute our brand activation and partnership strategy, translating business objectives into high-impact, cross-channel initiatives.

What you'll do

• Lead and manage 360 full funnel brand marketing campaigns, ensuring impactful storytelling and full funnel activation throughout all marketing channels
• Own end-to-end responsibility for co-branded partner initiatives, from concept development to execution and performance evaluation
• Drive and execute brand cooperations, identifying strategic opportunities and fostering mutually beneficial collaborations to reach new target audiences
• Oversee partnership management, balancing flaconi's brand activation goals with partner needs and expectations
• Collaborate closely with internal creative teams on the conception and production of campaigns and activations
• Coordinate and steer external creative and production partners (e.g., agencies), ensuring high-quality output, timely delivery, and adherence to brand guidelines

What you'll need

• Extensive experience in Brand Activation, Brand Management, Partnerships, or Cooperations, ideally within consumer, beauty, or e-commerce environments
• Proven track record in developing and executing integrated 360° marketing campaigns across online and offline channels
• Strong strategic and commercial mindset, with the ability to translate business and brand goals into impactful partnerships
• Excellent end-to-end project management skills, managing multiple complex initiatives in a fast-paced environment
• Experience managing co-branded initiatives and partnerships end-to-end, including working with internal creative teams and external agencies
• Strong stakeholder management and communication skills, with the ability to collaborate cross-functionally and negotiate effectively with external partners
• Data-driven and performance-oriented, with experience defining KPIs, analyzing results, and optimizing future campaigns
• Fluent in English and German

What they offer

• Permanent contract with BVG or Deutschland ticket covered
• 29 vacation days plus additional days off on 24th and 31st December, flexible working hours, up to three days working from home per week
• flaconi Academy with internal and external training opportunities
• Mental health support for you and close relatives
• flaconi fitness with sports options and membership discounts
• 20% subsidy on company pension scheme contributions