CRM Manager - Lifecycle & Retention

About the role

The Customer Relationship Management team is looking for a CRM Manager with a strong focus on app communication to take ownership of planning, executing, analyzing, and optimizing customer journeys.

What you'll do

• Execute ad-hoc and automated Push Notifications, In-App, and Inbox messages and manage the full process from planning, creation to send-out within SAP Emarsys to increase engagement, retention, and Customer Lifetime Value.
• Create, manage, and optimize customer segments to ensure highly personalized and relevant communication.
• Achieve monthly performance goals for the push notification channel by continuously monitoring and analyzing CRM KPIs, running A/B tests, and proactively implementing optimization measures.
• Lead projects to improve app communication with customers, including technical enhancements and initiatives to increase personalization levels across CRM mobile channels.
• Work closely with Commercial, International, and Tech teams in a collaborative and cross-functional environment.

What you'll need

• 2+ years professional experience in the conception and operational management of CRM App campaigns via SAP Emarsys, Braze or comparable tools.
• Successfully completed studies, ideally in business administration, marketing or a comparable apprenticeship.
• Excellent language skills in both English and German.
• Strong communication skills and outstanding organizational and coordination talent.
• Analytical thinking, an affinity for numbers, and a performance-oriented approach combined with a holistic business understanding.

What they offer

• Permanent contract with BVG or Deutschland ticket covered.
• 29 vacation days plus additional days off on 24th and 31st December, flexible working hours, up to three days working from home per week.
• Internal and external training opportunities through flaconi Academy.
• Counseling sessions with mental health professionals for you and close relatives.
• Company pension scheme with 20% subsidy contribution.
• High-end technical equipment, discounts in online shop, team events and company parties.