Content Marketing Lead

You'll own finmid's top-of-funnel content strategy end-to-end, with founder-led LinkedIn short-form video as the core channel. You'll work directly with the founders, ship on a weekly cadence, measure what converts into pipeline, and build the content foundation the company scales on.

What you'll do

• Own finmid's top-of-funnel content strategy and calendar, with founder-led LinkedIn short-form video as the core channel
• Produce short videos end-to-end: ideate, script, shoot, edit, and publish — real content featuring real people, not polished corporate ads
• Act as producer and ghostwriter for our founders: extract insights, sharpen points of view, and write in their voice
• Turn customer and partner stories into content that shows how embedded financing drives economic growth for SMEs
• Repurpose everything into website content and assets our sales team uses in cold outreach: case studies, one-pagers, and video snippets
• Coordinate PR around the founders and our partnerships: own partnership announcements, pitch and book podcasts and articles, prep the appearances, and repurpose the output
• Connect content to revenue: wire attribution into our CRM and report what's actually driving pipeline

What you'll need

• 4+ years creating content for B2B audiences; fintech, SaaS, or financial services experience is a bonus
• A portfolio of short-form videos you personally shot and edited that performed — on LinkedIn, ideally, or TikTok/YouTube/Instagram
• Experience producing or ghostwriting for a founder or executive
• Sharp writing and storytelling in English: you make complex products simple without dumbing them down
• Comfort behind the camera and, when needed, in front of it
• A performance mindset: you track what works, form hypotheses, and iterate; CRM experience (e.g. HubSpot) is a plus
• Based in Berlin or able to be here regularly — filming with the founders is a weekly part of the job

What they offer

• Distributed first with a beautiful office in Berlin where you can work
• Home office stipend
• 30 days time off
• Meaningful equity