Principal Product Manager

About the role

We are looking for a Principal Product Manager to define and execute an ambitious strategy to expand Contentful into adjacent marketer and agency workflows through AI-powered solutions. This role sits at the intersection of product strategy, intelligent automation, and new revenue creation, owning outcomes end-to-end from discovery through launch.

What you'll do

• Define and evolve a clear opportunity map for adjacent marketer and agency workflows, identifying where Contentful can create durable, monetizable value
• Lead end-to-end discovery and validation across a portfolio of new initiatives, engaging directly with customers and agencies to uncover unmet needs
• Make disciplined prioritization decisions across multiple bets, balancing ambition with scope control and commercial potential
• Translate validated opportunities into differentiated, AI-enabled products that automate marketing transformation and execution work
• Drive execution through a dedicated cross-functional squad while coordinating with platform teams
• Partner with Engineering, Design, and Product Marketing to deliver cohesive, high-quality outcomes
• Collaborate with Marketing, Customer Success, and Sales to shape positioning, packaging, and pricing with accountability for revenue impact
• Act as the product lead for this emerging domain, bringing clarity and momentum to ambiguous problem spaces

What you'll need

• Experience as Principal or Group Product Manager in B2B SaaS with proven track record of building new products from concept through revenue impact
• Demonstrated success leading 0→1 initiatives in ambiguous environments with measurable commercial outcomes
• Strong strategic thinking with ability to map opportunity landscapes and translate insights into actionable roadmaps
• Hands-on experience with AI-enabled, automation-driven, or workflow-centric products
• Commercial acumen including experience shaping packaging, pricing, and positioning
• Technical fluency to partner credibly with engineering teams and reason about system constraints
• Track record of driving initiatives end-to-end with strong ownership and independent operation
• Ability to influence and align stakeholders across teams without formal authority
• Strong communication skills and executive presence for customer and sales conversations

Nice to have

• Experience in marketing technology, agency workflows, content operations, SEO, or performance marketing

What they offer

• Stock options for full-time employees
• Fertility and family building benefits with lifetime reimbursable wallet
• Generous paid time off including vacation, sick, education, compassion, and volunteer days
• Personal annual education budget for skills development
• Annual wellbeing stipend for physical, financial, or emotional health
• Monthly communication stipend and office equipment stipend for hybrid employees