Senior Product Manager - B2C

About the role

As a Senior Product Manager for the Private Seeker Vertical, you'll drive growth and scaling of the Wohnen+ membership focusing on renters and property owners. You'll develop a scalable subscription product that creates real value throughout the entire housing and real estate journey.

What you'll do

• Drive end-to-end growth responsibility for Wohnen+ including user base scaling, conversion, retention and revenue
• Build, validate and scale product-market-fit through experimentation with pricing, packaging, onboarding and feature-gating
• Own the entire Seeker and Wohnen+ funnel and optimize conversion potentials along the rental journey
• Develop pricing, packaging and upsell strategies while optimizing ARPU, LTV and churn
• Define, track and manage central growth KPIs and derive concrete product measures from data and user feedback
• Implement AI-based solutions to improve matching, personalization and decision support
• Lead interdisciplinary product setup with clear prioritization along business goals and user value

What you'll need

• Minimum 5 years product management experience in B2C environment, ideally in growth or subscription-driven products
• Proven experience in scaling products and achieving product-market-fit
• Strong skills in conversion optimization, funnel design and experimentation
• High data competency and routine working with KPIs, A/B tests and analytical frameworks
• Experience with subscription models, pricing and monetization
• Affinity for AI and new technologies as growth drivers
• Fluent German and English skills
• Experience working with cross-functional, impact-oriented teams

Nice to have

• Experience with AI-supported product or growth features
• Background in marketplace, platform or consumer subscription models

What they offer

• Competitive salary package with bonus
• Hybrid work model with 3 days office presence and 30 days vacation
• 10 days abroad work opportunity per year
• Monthly learning time and ScoutAcademy online courses
• Dog-friendly office in Berlin with gym, rooftop terrace and wellness facilities
• Company pension plan with attractive employer contribution