Marketing Data Analyst

About the role

As a Marketing Data Analyst in the Reactivation Analytics team, you will join the wider Global Marketing Analytics group. You will act as a strategic consultant, using data to understand customer behaviour, their journey and more importantly what motivates them to return. Your experience in CRM Analytics, combined with a knack for storytelling through data, will directly influence the ability to reduce churn impact and optimize our channels along with marketing spend.

What you'll do

• Support the Global Reactivations Marketing function: understand key business questions, translate them into analytical tasks, and deliver insights that inform strategic decision-making
• Build and evolve reporting and visualization assets that support day-to-day decision-making and enhance global performance oversight
• Measure, benchmark, and monitor Global Reactivation performance, identifying trends and opportunities to improve key customer and business KPIs
• Improve analytical processes by advocating for scalable, automated, and standardized solutions
• Utilise various databases and querying/programming languages to access, manipulate and present the data needed
• You will not only take responsibility of own projects, but also be a team player to collaborate and share knowledge with other analysts

What you'll need

• 3+ years of customer Engagement/ Retention metrics and how they contribute to overall business performance
• A structured, results-oriented approach with the ability to break down broad questions into clear analytical steps of experience in Customer Analytics, Marketing Analytics, A/B testing or in a quantitative field—ideally in a fast-paced B2C or subscription business
• Expertise in technical skills including: SQL and Spreadsheets (required), Tableau or a similar visualisation tool (e.g. Looker, PowerBI), Python (ideally)
• Experience in testing (AB testing, campaign analytics, channel efficiency)
• Experience in statistical modeling, regression, clustering, time series etc
• Experience in performing analysis with large datasets and knowing what the common pitfalls are
• Analytical and critical thinking combined with good presentation and communication skills
• Strong problems solving skills and hands-on & can-do attitude

What they offer

• Competitive compensation package with HelloFresh-subsidized Pension Scheme, Berlin relocation support, and Hybrid working model
• Exclusive discounts on your weekly HelloFresh box and office meals
• Annual learning & development budget, German language learning budget, and access to the HelloFresh Academy
• Mental health support, transportation perks, and working-parent-friendly benefits
• 24/7 gym access, wellbeing platforms like Headspace and Spill, sabbatical leave options