SEO Lead

About the role

You develop and own our holistic SEO strategy from Technical SEO to Content to Offpage measures – making SEO a central growth driver for Enpal.

What you'll do

• Develop and own our holistic SEO strategy from Technical SEO to Content to Offpage measures – making SEO a central growth driver for Enpal
• Lead and develop the SEO team professionally and disciplinarily, foster individual strengths and create a culture of ownership, learning and measurable success
• Strategically control the SEO roadmap, set clear priorities and orchestrate all measures along measurable KPIs with direct business impact
• Work closely with Communications, Product, Tech and Design and drive technical and content SEO projects in partnership and solution-oriented manner
• Own central Technical SEO topics like crawlability, indexing, site architecture, Core Web Vitals and structured data and ensure a sustainably scalable technical foundation
• Develop a data-driven content and link building strategy focused on E-E-A-T, keyword clusters and organic growth that continuously strengthens our visibility and authority
• Develop a future-oriented GEO strategy (Generative Engine Optimization) for visibility in AI-powered search engines (ChatGPT, Perplexity etc.) including content optimization for LLM citations
• Stay on the pulse of time, identify trends and new developments in the SEO and marketing environment early and use them to experiment, learn and unlock new opportunities

What you'll need

• Analyze performance data continuously, derive strategic action recommendations and communicate successes, learnings and next steps transparently to C-Level