Senior Lifecycle Marketing Manager

About the role

Own lifecycle strategy across onboarding, activation, retention, and expansion. That means defining the stages, identifying the key moments, and setting the success metrics. Then building the programs to hit them.

What you'll do

• Own lifecycle strategy across onboarding, activation, retention, and expansion. That means defining the stages, identifying the key moments, and setting the success metrics. Then building the programs to hit them.
• You'll design programs grounded in real usage data, behavioral signals, and customer patterns - not guesswork.
• Support expansion by building contextual lifecycle messaging that works alongside Sales and Customer Success.
• Experimentation is expected. You'll run structured tests across messaging, sequencing, timing, and segmentation, and use what you learn to improve continuously.

What you'll need

• Proven experience owning lifecycle or CRM programs at a B2B SaaS company.
• Hands-on experience with marketing automation tools. Customer.io experience is a strong plus.
• Data-driven: you know how to connect lifecycle programs to product usage, retention, and revenue outcomes
• Strong cross-functional collaborator. You can work with Sales, Product, and Engineering without losing momentum.
• You write clearly, think in systems, and ship things.

Nice to have

• Experience with PLG (product-led growth), open source, or freemium sales motions.
• Familiarity with workflow automation or developer tooling.

What they offer

• Competitive compensation and equity ownership
• 30 days vacation (Europe) or 20 vacation days + 8 sick days (US)
• Health & wellness benefits according to local norms
• €1K per year for courses, books, events, or coaching
• $100 per month to support open source projects
• Unlimited AI budget for productivity tools