Global Demand Generation Manager

About the role

Shape the future of growth at Payhawk. This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products. We need an experienced demand generation operator who's ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth.

What you'll do

• Define the strategy for generating demand for the Product
• Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a "GTM Pod")
• Contribute to Monthly Reports and leadership discussions, justifying spending decisions and marketing ROI
• Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives
• Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure
• Build and maintain the framework and rules for progression through ABM funnel stages
• Launch campaigns fast, test relentlessly, and refine based on real-world feedback
• Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization
• Activate campaigns across multiple channels including digital ads, outbound email, and gifting
• Use AI and martech tools to tailor messaging and campaigns to account segments
• Track and analyse campaign effectiveness, and identify opportunities for optimisation
• Collaborate closely with BDR and AE teams to ensure ABM signals inform outreach and drive conversion

What you'll need

• Experienced demand generation operator ready to design global campaign strategies from scratch
• Successfully built a demand-generation machine in a single market and ready to take your playbook global
• Experience driving experimentation and collaborating cross-functionally
• Ability to work directly with senior leadership