Trade Marketing Lead About

About the role

HOLY entered retail in 2024 and has since quickly built a strong presence across major supermarket chains in Germany, becoming Europe's fastest-growing soft drink brand in retail. As we continue to scale, we are now looking for a Trade Marketing Lead to take ownership of HOLY's trade marketing function and ensure that our growing presence in stores translates into consistent commercial performance.

What you'll do

• Define and evolve HOLY's trade marketing strategy starting with DACH and translate company priorities into a clear team roadmap. Lead and develop our best-in-class Trade Marketing and Retail Campaigns team, coaching for ownership, accountability and execution excellence.
• Ensure best-in-class execution of retail activations across all key customers, from displays and assortments to retailer-specific initiatives. Set clear standards and continuously raise the bar for in-store execution quality.
• Drive team performance against key retail KPIs such as rotation, display ROI and distribution impact. Translate performance insights into clear priorities and actions that improve commercial outcomes.
• Build and implement scalable structures, processes and playbooks that enable efficient planning and execution across the team. Develop trade marketing into a high-performing function that can scale across markets.
• Act as the central interface between Sales, Field Sales, Marketing and Operations, aligning stakeholders and enabling the team to execute effectively across all retail initiatives.

What you'll need

• 4+ years of experience in Trade Marketing, Retail Marketing, or commercial project management within FMCG or a fast-paced consumer brand. Experience in leading and developing teams.
• You deeply understand LEH retail mechanics, promotions and POS systems, and know how in-store activations translate into rotation and sell-out performance.
• You are highly organized and experienced in managing complex cross-functional projects involving Sales, Marketing, Field Sales and Operations.
• You think in terms of rotation, distribution and ROI, and are comfortable using data to evaluate and improve retail activations.
• You enjoy building structures and processes in a fast-scaling environment while staying close to execution and operational detail.
• You communicate clearly, challenge ideas constructively and thrive in a high-performance, cross-functional team.
• Fluent in German and English, comfortable working with tools such as Canva, Notion and Slack.

What they offer

• Competitive compensation including company shares
• Central office in Berlin Prenzlauer Berg with flexible working hours
• 28 vacation days, 30 work-from-abroad days, €1,500 learning budget
• Urban Sports Club membership and public transport subsidy
• Biannual 360° feedback tied to compensation